Overview

Amazon's SEND (Shipping Easy, No Drama) program provides a streamlined way for sellers to ship Fulfillment by Amazon (FBA) and Amazon Warehousing and Distribution (AWD) inventory from China directly to US fulfillment centers. The program bundles carrier selection, customs clearance, and delivery into a single integrated workflow within Seller Central, making international shipping significantly more accessible for sellers who source products from Chinese manufacturers.

Key Points / What Sellers Need to Know

• End-to-end logistics handling — Once a partnered carrier picks up your shipment in China, they manage the entire process from customs clearance at both origin and destination to final delivery at a US fulfillment center.
• No separate carrier accounts required — Sellers can book shipments, enter customs documentation, schedule pickups, and pay freight charges directly within Seller Central without needing to set up external carrier accounts or undergo credit checks.
• Amazon-negotiated shipping rates — The program offers pre-negotiated rates through Amazon's carrier partnerships, with seamless integrated payment processing.
• Pickup or drop-off options — Sellers can schedule door-to-door pickup from their location in China or arrange a drop-off at a carrier facility.
• Full shipment tracking — Shipment status can be monitored within Seller Central by navigating to the shipment tracking section and viewing events by shipment ID.

How the SEND Shipping Process Works

Sellers access the SEND program through the standard FBA shipment creation workflow in Seller Central. After selecting the ship-from address in China, the system presents available partnered carriers based on that location. Sellers add inventory to the shipment by choosing from their available FBA SKUs, which can be packed as single-SKU case packs or as individual units. For sellers who regularly ship the same products, Seller Central supports up to three case pack templates per SKU, saving time on future shipments by storing packing, prep, and labeling details.

On the shipping page, sellers select the SEND program and view the assigned destination fulfillment centers in the US. After entering the ship date, choosing between pickup or drop-off service, and providing export license information, the system displays estimated shipping costs along with available carriers and shipping modes.