Overview

Amazon's SEND (Simple Export and Navigation for Delivery) program provides Taiwan-based sellers with a streamlined way to ship Fulfillment by Amazon inventory directly to US fulfillment centers. The program partners sellers with an Amazon Partnered Carrier (APC) that handles the entire logistics chain, from pickup in Taiwan through customs clearance to final delivery at Amazon's warehouses. For sellers looking to expand into the US marketplace from Taiwan, SEND removes many of the traditional headaches associated with international shipping.

Key Points / What Sellers Need to Know

• End-to-end logistics handled by the APC — Once your shipment is picked up, the Amazon Partnered Carrier manages everything from origin customs clearance in Taiwan through destination customs clearance in the US and final delivery to the fulfillment center.
• Negotiated shipping rates — Sellers benefit from rates that Amazon has pre-negotiated with the carrier, along with integrated payment processing directly through Seller Central.
• Pickup and drop-off options available — Sellers can schedule a door-to-door pickup from their location or arrange a drop-off at the APC facility, with pickup service offered free of charge.
• Full integration with Seller Central — Booking shipments, entering customs information, scheduling pickups, paying freight charges, and tracking shipment status all happen within the Seller Central interface.
• Both air and ocean shipping supported — Sellers can choose between air freight for faster delivery or ocean shipping for more cost-effective transport from Taiwan to the USA.
• Real-time shipment tracking — Track your shipment status directly within Seller Central using data provided by the APC in real time.

How the SEND Shipment Creation Process Works

Creating an FBA shipment through the SEND program follows Amazon's standard shipment creation workflow with additional international shipping steps. Sellers begin by navigating to the FBA shipments section in Seller Central and selecting the option to ship inventory to the USA. In the first step, sellers confirm their ship-from address in Taiwan and ensure it is entered in both English and the local language. From there, sellers select the ASINs and quantities they plan to send, then provide packing details. For single-SKU boxes (case packs), sellers can use or create packing templates. For mixed-SKU boxes, the workflow guides sellers through packing individual units and providing packaging box dimensions.