How Amazon's SEND Program Helps Taiwan-Based Sellers Ship FBA Inventory to the USA
Amazon's SEND program enables Taiwan-based sellers to ship FBA inventory to US fulfillment centers through an Amazon Partnered Carrier that handles end-to-end logistics including customs clearance, with both air and ocean shipping options available directly through Seller Central.
Overview
Amazon's SEND (Simple Export and Navigation for Delivery) program provides Taiwan-based sellers with a streamlined way to ship Fulfillment by Amazon inventory directly to US fulfillment centers. The program partners sellers with an Amazon Partnered Carrier (APC) that handles the entire logistics chain, from pickup in Taiwan through customs clearance to final delivery at Amazon's warehouses. For sellers looking to expand into the US marketplace from Taiwan, SEND removes many of the traditional headaches associated with international shipping.
Key Points / What Sellers Need to Know
- End-to-end logistics handled by the APC — Once your shipment is picked up, the Amazon Partnered Carrier manages everything from origin customs clearance in Taiwan through destination customs clearance in the US and final delivery to the fulfillment center.
- Negotiated shipping rates — Sellers benefit from rates that Amazon has pre-negotiated with the carrier, along with integrated payment processing directly through Seller Central.
- Pickup and drop-off options available — Sellers can schedule a door-to-door pickup from their location or arrange a drop-off at the APC facility, with pickup service offered free of charge.
- Full integration with Seller Central — Booking shipments, entering customs information, scheduling pickups, paying freight charges, and tracking shipment status all happen within the Seller Central interface.
- Both air and ocean shipping supported — Sellers can choose between air freight for faster delivery or ocean shipping for more cost-effective transport from Taiwan to the USA.
- Real-time shipment tracking — Track your shipment status directly within Seller Central using data provided by the APC in real time.
How the SEND Shipment Creation Process Works
Creating an FBA shipment through the SEND program follows Amazon's standard shipment creation workflow with additional international shipping steps. Sellers begin by navigating to the FBA shipments section in Seller Central and selecting the option to ship inventory to the USA. In the first step, sellers confirm their ship-from address in Taiwan and ensure it is entered in both English and the local language. From there, sellers select the ASINs and quantities they plan to send, then provide packing details. For single-SKU boxes (case packs), sellers can use or create packing templates. For mixed-SKU boxes, the workflow guides sellers through packing individual units and providing packaging box dimensions.
Analysis & Recommendations
Why This Matters
Taiwan-based Amazon sellers can use SEND to simplify cross-border FBA shipping with integrated customs clearance, negotiated rates, and end-to-end tracking — reducing the complexity and cost of entering the US marketplace.
Key Takeaways
- SEND provides door-to-door FBA shipping from Taiwan to the USA with the APC handling all customs clearance
- Shipping cost estimates don't include US customs duties, which are billed separately after delivery
- Sellers must choose between minimal shipment splits (single location, with fee) or multi-location splits (no fee, but requires 5+ identical cartons per item)
- Accurate box dimensions and weight are critical since final charges are based on the APC's audit, not seller estimates
Recommended Actions
- →Enter accurate box weights and dimensions during shipment creation to avoid unexpected charges after APC audit
- →Compare SEND's total landed costs (shipping fees + inbound placement fees + customs duties) against third-party freight forwarder quotes before committing
- →Prepare all required customs documentation — including tax ID, company details, and precise commodity descriptions — before starting the shipment workflow
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