Overview

Amazon's SEND (Simple Export and Navigation for Delivery) program offers sellers based in Germany a streamlined way to ship Fulfillment by Amazon inventory directly to US fulfillment centers. By leveraging an Amazon Partnered Carrier, the program handles the entire logistics chain — from pickup in Germany through customs clearance to final delivery at an Amazon warehouse in the United States. For German sellers looking to expand into the lucrative US marketplace, SEND removes many of the traditional barriers associated with international shipping.

Key Points / What Sellers Need to Know

• End-to-end logistics — Once your shipment is collected by the Amazon Partnered Carrier, they manage every step of the process including international transport, customs documentation, duties processing, and delivery to the designated US fulfillment center.
• Two fulfillment options — Sellers can choose between having the partnered carrier pick up shipments directly from their location or dropping off packages at an APC facility, providing flexibility based on volume and convenience.
• Cost-effective international shipping — The SEND program is designed to offer competitive rates for cross-border FBA shipments, potentially reducing the expense compared to arranging independent freight forwarding services.
• Customs clearance included — One of the biggest advantages is that the partnered carrier handles all customs clearance procedures, sparing sellers from navigating complex US import regulations on their own.
• Integrated with Seller Central — Shipments are created and managed through the standard FBA shipping workflow in Seller Central, keeping the process familiar for sellers already using FBA in Germany.

How the SEND Program Works

The SEND program integrates directly into the FBA shipment creation process within Seller Central. When a German-based seller creates a new shipment destined for US fulfillment centers, the SEND option appears as a shipping method. After selecting SEND and providing shipment details — including product information, quantities, and box dimensions — the system generates shipping labels and schedules either a pickup or provides drop-off instructions at a nearby APC facility. The Amazon Partnered Carrier then takes full responsibility for transporting the goods from Germany to the United States, clearing customs at the port of entry, and delivering the inventory to the assigned Amazon fulfillment center.