Overview

Amazon periodically conducts seller performance reviews that can result in account deactivation until sellers verify their identity and business information. Understanding this process is essential because a deactivated account means lost sales, and providing incorrect or incomplete documents can significantly delay reactivation. This guide breaks down when reviews are triggered, what documents are required, and how to get your account back up and running.

Key Points / What Sellers Need to Know

• Account deactivation triggers — Amazon may initiate a performance review when you change your registered address, update bank account details, have an invalid or expired credit card on file, or change your phone number. These are common examples, but the list is not exhaustive.
• Credit card verification is required — Before you can resume selling, Amazon will need to verify your credit card information. You can add a new payment method or replace existing card details through Seller Central.
• Document submission is mandatory — Along with valid credit card information, you must submit specific identity and business verification documents. The exact requirements depend on your business location.
• Review takes up to two business days — Once Amazon receives your documents, expect a processing window of up to two business days. You cannot sell during this period.
• Do not resubmit repeatedly — Sending duplicate or inaccurate documents before Amazon has had time to review your initial submission can further delay the process.

How the Reactivation Process Works

When your account is deactivated, you will see a notification alert on your Seller Central homepage or receive an email at your registered address. After signing in, you will be redirected to your Account Health page, where you can view the specific reason for deactivation. From there, you will find a link to the document submission page where you can upload the required verification materials. You can also access this through the Performance tab in Seller Central by navigating to the relevant notification. The entire process is handled within Seller Central, so keep your login credentials accessible.