Overview

Amazon's Marketplace Product Guidance is a selection expansion tool designed to help sellers identify products that can grow their global catalog. The tool uses machine learning models to forecast demand and deliver tailored ASIN recommendations across Amazon's international stores, giving sellers data-driven insights to inform their cross-border selling strategies.

Key Points / What Sellers Need to Know

• Tailored product recommendations — The tool provides personalized suggestions organized into distinct categories, including demand forecasting, marketplace insights, and compliance guidance, all aimed at helping sellers make smarter expansion decisions.
• Machine learning-powered demand forecasting — Amazon's ML models analyze potential demand for suggested ASINs across multiple stores, projecting potential sales lift over 90-day and 12-month windows.
• Weekly refreshed recommendations — ASIN suggestions are updated on a weekly basis, ensuring sellers always have current data to work with when evaluating expansion opportunities.
• Built-in compliance alerts — The tool flags products that may be subject to cross-border compliance requirements, destination restrictions, localization rules, or gating restrictions, and provides links to solution providers who can help.
• Sellers remain responsible for compliance — While the tool surfaces potential issues, sellers must independently verify that they meet all legal and regulatory requirements for every store where they list products.

How Marketplace Product Guidance Works

The tool operates across several recommendation categories to give sellers a comprehensive view of their expansion opportunities. The "Demand for Your Products" category helps sellers identify which international stores present the strongest forecasted opportunity for their existing catalog, highlighting specific products likely to perform well in those markets. Meanwhile, the "Marketplace Insights" category delivers data on customer preferences, competitive landscape, and selection gaps for the stores where sellers are already active. Together, these categories give sellers both outward-looking expansion signals and inward-looking optimization data for their current marketplaces.