Overview

Amazon's Look Inside the Book program lets book publishers and sellers offer potential buyers a preview of their books directly on product detail pages. This feature helps customers browse sample pages and search within a book's content before purchasing, which can significantly boost conversion rates for book listings. For sellers in the book category, participating in this program means their titles become more discoverable through Amazon's enhanced search capabilities.

Key Points / What Sellers Need to Know

• Enhanced Search Discovery - When your book is enrolled, Amazon indexes the actual text content of the book rather than relying solely on title, author name, and keywords, making it far more likely to appear in relevant search results.
• Customer Preview Access - Shoppers can browse sample pages and search inside your book before buying, which helps drive more confident purchase decisions and can reduce returns.
• Free Enrollment - Sellers can sign up through their Seller Central account and typically receive upload access within 24 hours of submitting the enrollment form.
• PDF Upload Required - Participation requires uploading properly formatted PDF files of your book's content, along with optional cover images.
• Early Enrollment Recommended - Amazon encourages sellers to submit files as early as possible in a book's lifecycle so the preview feature is active during peak marketing periods.

How to Sign Up and Upload Files

To get started with the Look Inside the Book program, you need to sign into your Amazon seller account and complete the program's sign-up form. Access is generally granted within 24 hours. Once approved, you can upload files through the dedicated upload portal in Seller Central, which is accessible through the navigation menu. Before uploading any preview files, the book title must first be added to the Amazon catalog. Notably, titles do not need to be available for sale yet, so you can submit preview files ahead of a publication or on-sale date. Individual files can be uploaded one at a time through the portal, while sellers needing to upload in bulk can contact Amazon about using FTP transfer.