How Amazon's Inbound Performance Notifications Work for FBA Sellers
Amazon sends FBA sellers email notifications for each shipment problem type detected at fulfillment centers, covering both product-level and shipment-level performance alerts that can lead to shipment creation suspensions.
Overview
Amazon sends FBA sellers email notifications whenever shipment issues are detected at fulfillment centers. These inbound performance notifications help sellers stay informed about problems such as unscannable labels, missing labels, and other prep or shipping errors that can lead to performance alerts or even shipment creation suspensions.
Key Points / What Sellers Need to Know
- One notification per problem type — Amazon generates a separate email for each distinct issue found in a shipment, so a single shipment with multiple problem types will trigger multiple notifications.
- Product-level alerts cover 90-day history — When a specific product triggers a shipment creation suspension, the notification summarizes all problems identified with that product over the previous 90 days, along with the quantity of affected items.
- Shipment-level alerts signal suspensions — If your shipment abilities are suspended due to performance issues, you receive a single email with the shipment ID, the problems encountered, and a link to review details.
- Notifications are enabled by default — Email alerts are turned on automatically, but sellers can disable them through their notification preferences in Seller Central.
- Each notification links to relevant details — Emails include the shipment name, shipment number, date of receipt, and direct links to the shipping queue or problem details page for quick review.
How Inbound Performance Notifications Work
When your FBA shipments arrive at an Amazon fulfillment center, warehouse staff inspect them for compliance with Amazon's prep and labeling requirements. If issues are found, Amazon's system generates email notifications grouped by problem type for each affected shipment. For example, if two of your three shipments arriving on the same day have issues, and one shipment contains items with unscannable labels while the other has both an unscannable label and a missing label, you would receive a total of three notifications — one for the first shipment's unscannable labels, and two for the second shipment's separate issues. This granular approach ensures you can quickly identify and address each specific problem.
Analysis & Recommendations
Why This Matters
Inbound performance issues can lead to shipment creation suspensions, directly impacting a seller's ability to restock inventory and maintain sales. Understanding how these notifications work helps sellers respond quickly and avoid costly disruptions.
Key Takeaways
- Amazon sends separate email notifications for each problem type found per shipment, so multiple issues generate multiple alerts
- Product-level alerts summarize 90 days of problems and can block you from shipping specific ASINs
- Shipment-level alerts indicate a full suspension of your ability to create new inbound shipments
- Email notifications are on by default and can be managed through Seller Central notification preferences
Recommended Actions
- →Keep inbound performance email notifications enabled so you catch shipment issues as soon as they are detected
- →When you receive a notification, immediately review the linked problem details page and acknowledge the issue
- →Audit your prep and labeling workflow regularly to address recurring problems before they trigger suspensions
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