Overview

Amazon's FBA New Selection program offers a suite of financial incentives designed to reduce the cost and risk of launching new products through Fulfillment by Amazon. The program bundles free storage, free removals, waived return processing fees, and a sales rebate for brand-registered sellers — all targeting the critical early period when inventory costs accumulate before sales pick up. For sellers planning to expand their catalogs or test new ASINs, this program is worth building into your launch strategy from day one.

What the Program Includes

• Free monthly storage for 90 days — New-to-FBA ASINs get complimentary storage on a limited number of units, eliminating one of the biggest cost concerns during early product validation.
• Free removals for 180 days — If a product underperforms, you can pull inventory at no charge for up to six months, reducing the financial sting of a failed launch.
• Free return processing — Return processing fees are waived on eligible new ASINs, a meaningful benefit in categories with higher return rates.
• Enhanced benefits for apparel, shoes, and bags — Soft-line sellers receive expanded storage, removal, and return allowances to account for the higher costs typical in these categories.
• 5% monthly rebate on branded ASIN sales — Brand Registry members earn a 5% rebate on the sales price of branded ASINs, credited directly against fulfillment fees.

Eligibility and Enrollment

Any FBA seller launching ASINs that are new to the FBA network can participate, with no cap on the number of eligible parent ASINs. This makes the program especially attractive for sellers with aggressive expansion plans or those rotating seasonal inventory frequently.

Enrollment happens through Seller Central and is straightforward. Once you sign up, benefits apply automatically across every Amazon store where you hold an active account — international sellers operating in multiple marketplaces don't need to enroll separately in each region. The 5% rebate is reserved for sellers who have completed Amazon Brand Registry, giving unregistered brand owners another strong reason to go through the registration process.