Overview

Amazon's Build International Listings (BIL) tool is designed to help sellers expand into multiple global marketplaces without the operational headache of managing separate listings in each store. By designating a single source store, sellers can automatically create and synchronize offers across multiple target stores, with pricing adjusted for local currencies. For sellers looking to grow internationally, this tool can significantly reduce the manual workload involved in maintaining consistent product offerings worldwide.

Key Points / What Sellers Need to Know

• Single source store management — BIL lets you manage all your international offers from one primary marketplace, eliminating the need to log into each country's Seller Central separately.
• Automatic price synchronization — The tool adjusts your target store prices based on your source store pricing and currency exchange rates, keeping your offers competitive across regions.
• Works within and across regions — BIL functions within multi-store regions (such as North America or Europe) and can also work across regions when you link your accounts.
• Automated offer matching — When the same ASIN exists in both your source and target stores, the tool automatically connects and synchronizes those offers.
• Translation support — BIL can translate and create product detail pages in your target store's local language, reducing a major barrier to international expansion.
• Periodic currency updates — Prices in target stores are refreshed on a regular basis, ranging from daily to weekly, to reflect exchange rate fluctuations.

How It Works

The Build International Listings tool operates by linking a source store to one or more target stores. Once configured, it performs several automated tasks on your behalf. It connects offers from your source store to target stores where matching ASINs already exist, updates pricing in those target stores based on your configured price rules and current exchange rates, and periodically refreshes those prices to account for currency conversion changes. The tool also creates or deletes offers in target stores whenever you make changes to eligible ASINs in your source store. However, price updates that would result in a change of less than one percent are not applied, which helps prevent unnecessary micro-adjustments to your listings.