Overview

If you sell virtual bundles or virtual multipacks on Amazon, you may have noticed that your standard Seller Central reports don't accurately reflect those sales. That's because Amazon passes bundle and multipack transactions through to individual component ASINs rather than recording them under the bundle ASIN itself. Understanding how Amazon handles this reporting gap is essential for sellers who rely on bundles as part of their product strategy.

Key Points / What Sellers Need to Know

• Standard reports don't track bundle sales directly — When a customer purchases a virtual bundle or multipack, the sale is attributed to each component ASIN individually. The bundle or multipack ASIN itself does not record a sale in most Seller Central reports.
• Amazon sends a weekly email report instead — To compensate for this reporting gap, Amazon emails a dedicated sales report approximately once per week to the merchant default contact email on your account.
• The report covers the last 90 days — Each weekly email includes a downloadable CSV file containing sales data from the previous 90 days, with one row per ASIN per day that recorded a sale.
• Reports only go to active sellers — You will only receive the email report if you have had at least one virtual bundle or multipack sale within the past 90 days.
• Download links expire after about six days — If you miss the window, you will need to wait for the following week's report, which will still contain overlapping historical data.

How the Weekly Sales Report Works

The CSV report that Amazon sends includes several columns to help you track performance. Each row represents a single day's sales for a specific ASIN. The columns include the date, product type (identifying whether the ASIN is a virtual bundle or virtual multipack), the ASIN itself, a truncated title showing up to the first 100 characters, units sold (reflecting full bundles or multipacks ordered rather than individual components), and total sales calculated by multiplying the bundle or multipack price by the number of units sold. If no row appears for a given date, it simply means there were no sales that day. It is worth noting that anyone with the download link can access the report, so sellers should exercise caution when sharing it.