Overview

Amazon's promotion system allows sellers to create discounts that buyers can activate using claim codes at checkout. Understanding how these codes work — and more importantly, how they combine with each other — is essential for sellers who want to run effective promotions without accidentally giving away more margin than intended.

Key Points / What Sellers Need to Know

• Claim codes are optional — When creating a promotion, sellers choose whether to require a claim code or make the discount apply automatically at checkout.
• One redemption per buyer — Requiring a claim code gives sellers the ability to limit each customer to a single use of the promotion.
• Promotions can stack — Multiple promotions may combine on a single order, which can lead to larger-than-expected discounts if not carefully managed.
• Code-free promotions always combine — Any promotion that does not require a claim code will automatically combine with all other code-free promotions on your account.
• Claim code promotions also combine broadly — Promotions requiring claim codes will combine with all code-free promotions and may also combine with other claim-code promotions depending on your settings.

How Claim Code Combinability Works

Amazon uses a specific logic to determine which promotions stack together on a single order. Promotions that do not require a claim code will always combine with every other code-free promotion you have running. This means if you have three automatic promotions active at the same time, a qualifying order could receive all three discounts simultaneously.

When claim codes are involved, the behavior changes depending on how the promotions are configured. A claim-code promotion will always combine with your code-free promotions. Whether it also combines with other claim-code promotions depends on the combinability rules you set during promotion creation. Amazon offers options ranging from combining with all other claim-code promotions to combining with only one, giving sellers control over how aggressively discounts can stack.

Combinability Scenarios Explained