Overview

Amazon Handmade sellers who have been approved in one region can extend their reach to international markets without needing to go through the full approval process again. This guide covers the two methods available for expanding your Handmade storefront to new countries—registering a new account or linking an existing one—along with listing and profile requirements for selling across borders.

Key Points / What Sellers Need to Know

• Automatic regional approval – When you apply to sell on Amazon Handmade, approval covers all countries within that region, not just a single marketplace.
• Two expansion methods – Sellers can either register a brand-new account in a different region or add the new region to an existing Amazon selling account.
• No re-approval required – Once approved for Handmade in one region, extending to additional regions does not require a separate application review.
• Profile elements carry over – Your shop name, logo, images, and short URL are automatically transferred to the new region.
• Translations are your responsibility – While basic profile data copies over, sellers must translate product titles, descriptions, bullet points, and the "About" sections of their profile into the official language of each selling country.
• Professional selling plan needed – To list purchasable items across linked marketplaces, a Professional selling subscription must be enabled on your account.

Available Regions and Countries

Amazon Handmade operates across two primary regions. The Americas region includes the United States, Canada, and Mexico. The European region covers the United Kingdom, Germany, France, Italy, and Spain. When you are approved in one of these regions, you gain access to every country within it automatically. Expanding from one region to the other involves a straightforward linking or registration process rather than a full new application.

How to Expand: Registering a New Account

Sellers who prefer to keep their regional operations separate can register a new Amazon selling account in the target region. The process begins by navigating to the Amazon seller registration page for the desired marketplace. After selecting the primary country within the new region, sellers complete the standard registration workflow using the same email address associated with their existing Handmade account. Once approved, Amazon links the two accounts automatically. This approach makes sense for sellers who want distinct account management for each region or who are testing a new market before fully committing.