Overview

Amazon Business-Only Offers allow sellers to create product listings that are exclusively available to verified Amazon Business buyers rather than regular retail consumers. This B2B selling feature is part of the broader Amazon Business program, which serves millions of business customers including schools, hospitals, government agencies, and corporate purchasers. For sellers looking to target high-volume wholesale and institutional buyers without competing on the consumer marketplace, understanding how Business-Only Offers work is essential.

Key Points / What Sellers Need to Know

• Exclusive B2B visibility — Business-Only Offers are hidden from regular Amazon.com shoppers and only appear for verified Amazon Business account holders, giving sellers a dedicated channel for wholesale and institutional sales.
• No conversion from existing listings — You cannot simply convert a standard consumer listing into a Business-Only Offer. A new offer must be created through a category-specific inventory feed.
• Pricing must use business price only — Business-Only Offers must set a "business-price" field and must not include a standard "price" field. Including both fields will cause the offer to become visible to all Amazon customers, defeating the purpose of the B2B-exclusive listing.
• Quantity discounts available — Sellers can layer tiered quantity pricing on top of their business price, offering deeper discounts for larger orders that appeal to institutional and wholesale buyers.
• Feed-based creation required — These offers are managed through category-specific inventory feeds rather than the standard Seller Central listing interface, which means sellers need some familiarity with Amazon's flat file or XML feed processes.

How Business-Only Offers Work

When a seller creates a Business-Only Offer, the listing becomes part of a separate marketplace layer that only authenticated Amazon Business customers can browse and purchase from. The product will not appear in standard Amazon.com search results for regular consumers. To set up a Business-Only Offer, sellers must use a category-specific product feed — the standard "Add a Product" workflow in Seller Central does not support creating these exclusive listings. Within the feed, the seller populates the "business-price" field with their B2B pricing and leaves the standard "price" field empty. This distinction is critical: if both price fields are populated, Amazon treats the listing as a standard consumer offer with optional business pricing rather than a B2B-exclusive product.