Overview

Amazon's Business-to-Business (B2B) marketplace includes a quoting feature that lets business customers negotiate pricing and quantities directly with sellers. This system is designed for large orders — typically over 999 units or $10,000 — and gives eligible sellers an additional sales channel for high-volume transactions. Understanding how to manage these quote requests effectively can help sellers capture bulk orders that might otherwise go to competitors.

Key Points / What Sellers Need to Know

• Eligibility required — The quoting feature is only available to sellers enrolled in Amazon's B2B (Business) selling program. You must meet Amazon's eligibility criteria before you can receive or respond to quote requests.
• Two types of requests — "Matched" quote requests closely align with products already in your inventory, while "Open" requests come from the broader B2B marketplace and may not match your specific catalog.
• One offer per request — Sellers can only submit a single quote offer per customer request. If you need to make changes, you must cancel and resubmit.
• 24-hour review window — After submitting a quote, Amazon creates a temporary private offer for the requesting customer. This review process can take up to 24 hours, though it typically completes in about 20 minutes.
• Pricing is customer-specific — Each quote offer is visible only to the customer who requested it. Quotes are not shared across customers, even for identical products.
• Cancellation restrictions apply — Once a customer confirms an order from a quote, you cannot cancel it. Canceling confirmed orders may result in suspension from the B2B program.

How the Quoting Process Works

Business customers initiate the process by clicking a "Request a quote" link on product detail pages when they need more than 999 units or orders exceeding $10,000. As a seller, you can find incoming requests in your Seller Central dashboard by navigating to the B2B drop-down menu and selecting "Manage Quotes." From there, the "Matched quote requests" tab shows requests that align with your existing inventory, while the "Open requests" tab displays broader marketplace opportunities. To respond, you fill in the quantity, price, offer expiration date, and handling time, then submit the quote. Keeping your quoted price below your standard store pricing improves your chances of winning the order.