Overview

Amazon has rolled out a higher‑fee schedule for the holiday shopping window, raising storage, referral and peak‑season surcharges for sellers using its fulfillment network. At the same time, Helium 10 shared actionable methods for improving product visibility on Walmart and explained how Amazon’s new link‑up with TikTok lets merchants embed short videos directly on their detail pages. Sellers active on any of these channels must adjust pricing, inventory planning and promotional tactics to protect margins during the year’s busiest buying period.

Key Points

• Holiday fee hike — Amazon’s revised fee table adds extra per‑cubic‑foot storage costs for November‑December, tightening profit margins for every fulfillment‑center inventory holder.
• Walmart ranking fundamentals — Title placement, bullet‑point structure and backend keyword fields now dominate Walmart’s relevance algorithm, accounting for most of the ranking signal.
• Walmart Sponsored Products boost — Running Walmart’s native ad units can amplify a new SKU’s exposure by two‑ to three‑fold compared with organic placement alone.
• Amazon‑TikTok video link — Merchants can now insert a TikTok short‑form video URL into the A+ Content area, creating a seamless video‑to‑purchase experience on Amazon.
• Helium 10 tool upgrades — Updated keyword‑research and listing‑audit utilities have been launched to help sellers adapt to the fee changes and platform‑specific SEO rules.

How the Holiday Fee Increase Works

1. Revised storage rates — Amazon publishes a new table that adds a higher charge per cubic foot for standard‑size units stored during the holiday months; a seller holding 200 ft³ of kitchen gadgets in December will see the monthly storage bill rise by roughly $0.30 per ft³ compared with the pre‑holiday rate.
2. Adjusted referral percentages — Selected high‑traffic categories such as toys, consumer electronics and home décor receive a modest uplift in referral fees; for example, a $45 toy that previously incurred a 15 % referral now costs 16 %, shaving $0.45 off each sale.