Helium 10 Buzz 7/20/23: Amazon Prime Day Stats | Walmart Open Call | Search Query Performance Tip
On July 20, 2023 Helium 10’s Buzz podcast reported a massive first‑day Prime Day traffic spike and showed that reassigning a broad‑match term to phrase match lifted impressions ~12% in 48 hrs. Sellers who shifted ~20% of their ad spend to Walmart Sponsored Products saw a smoother holiday sales curve.
Overview
Helium 10’s “Buzz” podcast released its July 20, 2023 episode covering three timely topics: the first‑day results of Amazon Prime Day, a live “Walmart Open Call” designed for sellers, and a concise tactic to improve search‑query performance on Amazon. The data and tips shared are immediately applicable for sellers who want to fine‑tune pricing, inventory, advertising, and keyword strategies across both Amazon and Walmart marketplaces.
Key Points
- Prime Day first‑day traffic spike — On the opening day of Prime Day, overall site visits jumped sharply, forcing many sellers to adjust prices and replenish stock within minutes to capture the surge.
- Live Walmart Open Call invitation — Helium 10 announced a real‑time webinar where Walmart marketplace specialists will demonstrate listing optimization, ad‑campaign structuring, and policy compliance for participating sellers.
- Search‑query performance tip — A step‑by‑step method for reassigning keyword match types was presented, using a kitchen gadget listing that recorded a measurable lift in impressions after the change.
- Cross‑platform advertising insight — The episode contrasted Amazon’s holiday‑season traffic patterns with Walmart’s expanding share of holiday shoppers, offering a framework for redistributing ad spend between the two platforms.
- Tool walkthrough for search‑term relevance – Listeners received a guided demo of Helium 10’s audit feature, applied to a best‑selling health supplement, showing how to spot low‑performing terms and replace them with higher‑intent keywords.
- Actionable training segment — The podcast concluded with a checklist that sellers can copy into their daily workflow, covering inventory alerts, price‑monitoring rules, and keyword‑match adjustments.
How the Search‑Query Performance Tip Works
- Audit the existing keyword portfolio — Run Helium 10’s “Keyword Tracker” on a product that sits on page 2 of Amazon search results; the audit may reveal that a high‑volume phrase such as “organic‑cotton‑towels” is set only to broad match, diluting relevance.
Analysis & Recommendations
Why This Matters
The Prime Day surge forces rapid price and inventory moves; applying the keyword‑match tip can boost visibility by about 12% without extra spend. Moving roughly 20% of ad budget to Walmart diversifies revenue and steadies sales beyond Amazon’s single‑day peak.
Key Takeaways
- Prime Day first‑day traffic spiked sharply, prompting sellers to adjust prices and replenish stock within minutes.
- Changing a high‑volume broad‑match term (e.g., “organic‑cotton‑towels”) to phrase match produced a ~12% lift in impressions after 48 hours.
- Sellers who reallocated ~20% of their Prime Day ad budget to Walmart Sponsored Products experienced a smoother holiday sales curve.
- Helium 10’s Keyword Tracker and audit feature were used to identify low‑performing terms and guide match‑type changes.
Recommended Actions
- →In Helium 10, run Keyword Tracker on page‑2 listings, locate broad‑match terms, and change them to phrase or exact match as shown in the podcast.
- →In Seller Central > Advertising, shift about 20% of your Prime Day ad budget to Walmart Sponsored Products via Walmart Seller Center.
- →Register for the Helium 10 Walmart Open Call (link in the podcast), prepare a current Walmart product page, and use the provided checklist to audit...
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