Overview

In early June 2024 Amazon announced a modification to its Subscribe & Save program that adds a new SKU‑count requirement for the deepest discount tier. At the same time Walmart.com released a bundle of seller‑center tools designed to speed up bulk listing, tighten ad spend control, and surface live performance data. Both changes influence pricing tactics, inventory planning, and cross‑marketplace promotion for sellers active on either platform.

Key Points

• SKU threshold for top discount — Amazon now mandates at least three active Subscribe & Save SKUs before a seller can qualify for the highest discount tier.
• Longer subscription intervals — Buyers may select delivery frequencies up to 12 months, double the previous six‑month ceiling.
• Live performance panel on Walmart — A dashboard refreshes sales, inventory, and ad metrics every five minutes, giving sellers near‑real‑time insight.
• Mass‑upload CSV capability — Walmart’s new interface accepts files with up to 5,000 rows, allowing bulk edits to price, stock, or fulfillment settings in a single operation.
• Daily ad‑spend caps — Sponsored Products managers can now set a maximum daily budget, preventing campaigns from exceeding planned spend.
• Amazon‑Walmart promotion linking — Sellers can attach an Amazon ASIN to a Walmart SKU, enabling coordinated discount or coupon strategies across both marketplaces.

How the Amazon Subscribe & Save Update Works

1. Catalog verification — When a product is added to the Subscribe & Save roster, Amazon checks the total count of distinct SKUs the seller currently offers in that program.

   • Example: A vendor listing three variants of a protein shake (chocolate, vanilla, strawberry) satisfies the three‑SKU rule and becomes eligible for the premium discount tier.

2. Tier allocation — After the SKU count passes, the system evaluates the seller’s historical subscription volume and assigns the appropriate discount percentage.