Helium 10 Buzz 3/30/22: Amazon Mobile App Data Reports, Serious Sellers Club Member Interview, And Creating Custom Barcode Labels
On March 30, 2022 Helium 10 released three upgrades: Mobile‑App Metrics added to Business Reports (App Sessions, App Conversion, App AOV columns), a Serious Sellers Club interview, and a bulk FNSKU barcode label generator that exports printable PDFs.
Overview
On March 30, 2022 Helium 10 launched a fresh episode of its Weekly Buzz podcast, unveiling three notable enhancements: the incorporation of Amazon mobile‑app metrics into the Business Reports suite, an in‑depth conversation with a Serious Sellers Club veteran who disclosed his growth playbook, and a step‑by‑step walkthrough for producing custom FNSKU barcode labels for FBA shipments. Sellers who depend on Helium 10 for analytics and operational efficiency should grasp how these upgrades can refine inventory forecasting, reveal mobile‑shopping behavior, and cut the time spent on label creation.
Key Points
- Mobile‑App Metrics Added — Business Reports now display app‑specific sessions, conversion percentages, and average order values, enabling side‑by‑side comparison of desktop versus mobile performance.
- Seller Success Story Shared — The Serious Sellers Club interview highlighted a power seller who used seasonal keyword surges and automated PPC rules to double his quarterly profit margin.
- Bulk Barcode Builder Released — Helium 10’s new label generator produces Amazon‑compliant FNSKU barcodes in large batches, removing the need for external tools or manual spreadsheet manipulation.
- Practical Training Included — Each Buzz episode now finishes with a short tutorial; this edition walks users through exporting mobile‑app data to Excel for trend analysis.
- Community‑Driven Roadmap — Helium 10 announced that future feature development will be guided by feedback from Serious Sellers Club members, ensuring alignment with high‑volume seller requirements.
- Alert System Expanded — New alert templates let sellers receive notifications when mobile conversion dips below a preset threshold, helping teams react swiftly to performance changes.
How Mobile‑App Data Reports Work
- Activate the Mobile Section — Within Business Reports, toggle the “Mobile” switch; three new columns appear labeled “App Sessions,” “App Conversion,” and “App AOV.” For example, a kitchen‑gadget vendor can instantly see that 22 % of total visits originated from the Amazon app.
Analysis & Recommendations
Why This Matters
Mobile‑App Metrics give sellers exact app‑only sessions and conversion rates, letting a health‑supplement brand spot a dip and adjust within 24 hours. The bulk barcode builder cuts label‑creation time from days to minutes, enabling faster FBA prep for large catalogs.
Key Takeaways
- Business Reports now show three new columns – App Sessions, App Conversion, and App AOV – for side‑by‑side desktop vs mobile analysis.
- Helium 10 Alerts can trigger when mobile conversion falls below a set threshold, e.g., 4%, sending immediate email notifications.
- The Bulk Barcode Builder lets sellers upload a CSV of SKUs and export a print‑ready PDF for up to 200+ labels in under five minutes.
- Each Buzz episode ends with a tutorial; this edition walks users through exporting mobile data to CSV for Excel pivot analysis.
Recommended Actions
- →In Seller Central > Business Reports, toggle the “Mobile” switch to view App Sessions, App Conversion, and App AOV columns.
- →In Helium 10 Alerts hub, create a new mobile‑conversion alert with a threshold (e.g., 4%) and set email delivery.
- →Use Helium 10’s Bulk Barcode Builder: upload your product CSV, choose a label template, export the PDF, and print for FBA shipments.
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