Overview

On March 23 2022 Helium 10 released a new episode of its Weekly Buzz podcast, hosted by brand evangelist Shivali Patel. The show unpacked Amazon’s freshly announced seller‑benefit program, featured a detailed interview with a high‑performing Amazon merchant, and walked listeners through Helium 10’s method for extracting broad‑search keyword data. Sellers who want to cut fees, boost ad efficiency, and sharpen keyword research should pay close attention to these updates.

Key Points

• New Amazon incentives — Amazon introduced a bundle of fee‑reduction and advertising‑credit perks aimed at lowering overall costs for qualifying sellers.
• Elite seller interview — The guest shared a step‑by‑step workflow that covers listing optimization, inventory planning, and leveraging the new incentive program.
• Top‑level keyword extraction — Helium 10 demonstrated how its Magnet and Cerebro tools can pull broad‑match terms directly from Amazon’s search index.
• Practical training tip — Shivali walked through a quick Magnet search, showing how to validate high‑traffic keywords before a product launch.
• Weekly Buzz format — Each episode blends market news, a guest deep‑dive, and a hands‑on tip, positioning the podcast as a compact resource for Amazon sellers.
• Immediate seller benefits — By combining the incentive credits with Helium 10’s keyword data, sellers can reduce spend on fees while improving organic visibility.

How the New Amazon Seller Incentives Work

1. Eligibility verification — Sellers sign in to Seller Central, open the “Incentives” tab, and answer a brief questionnaire about recent sales volume and product categories. Example: A home‑office furniture vendor with $45,000 in monthly sales completes the form and qualifies for a reduced referral fee on eligible office chairs.
2. Benefit allocation — After Amazon approves the request, fee discounts are automatically applied to qualifying SKUs, and advertising credits are deposited into the Sponsored Products dashboard.