Overview

On November 9 2022, Helium 10 released a new episode of its “Buzz” podcast that zeroed in on three developments reshaping the Amazon seller landscape: Amazon’s partnership with Snapchat to bring shoppable AR lenses, a side‑by‑side analysis of Walmart+ versus Amazon Prime, and the debut of a quarterly Small Business Report that aggregates performance data from thousands of sellers on both marketplaces. The insights are critical for sellers who want to tap emerging social‑commerce channels, fine‑tune their subscription‑service strategies, and benchmark their metrics against industry averages.

Key Points

• Amazon‑Snapchat partnership — The collaboration lets brands create AR lenses on Snapchat that link directly to Amazon product pages, turning a visual experience into an instant purchase opportunity.
• Walmart+ vs. Prime comparison — The podcast breaks down membership pricing, free‑shipping rules, in‑store perks, and fee structures, highlighting how each program influences seller visibility and buyer behavior.
• Quarterly Small Business Report — Helium 10 now publishes a data‑driven report that compiles sales, ad spend, and inventory turnover metrics from a broad cross‑section of small sellers on Amazon and Walmart.
• Keyword‑capture tip — Host Bradley Sutton advises using Helium 10’s Magnet and Cerebro tools to harvest new search terms generated by the Snapchat AR experience.
• Walmart+ tactics — A guest expert shares practical steps for leveraging Walmart+ benefits—such as same‑day pickup and scan‑and‑go discounts—to improve product discoverability on Walmart’s marketplace.

How the Amazon‑Snapchat Collaboration Works

1. AR Lens Development — Brands design interactive lenses in Snapchat’s Lens Studio that overlay a product image onto the user’s camera view. Example: A cookware company creates a lens that lets shoppers visualize a stainless‑steel skillet sitting on their kitchen counter.
2. Embedded Purchase Path — Within the lens, a “Shop” button routes the user to the exact Amazon detail page, pre‑selecting the variant shown in the AR view. : The skillet lens directs the shopper to the specific ASIN for the 12‑inch model, with the chosen finish already highlighted.