Overview

On November 30, 2023 Amazon introduced a new listing option that enables sellers to showcase interactive three‑dimensional product visuals on detail pages. In the same week, Helium 10 launched an AI‑driven image generator that creates Amazon‑compliant photos from plain text prompts. Both releases landed just before the Black Friday rush, offering sellers tools that can directly influence traffic, conversion, and compliance during the year‑end shopping surge.

Key Points

• Marketplace rollout — The 3‑D image feature is live for U.S., Canada, and U.K. sellers, letting shoppers rotate and zoom products without leaving the page.
• Conversion lift — Early data shows listings that switched to 3‑D visuals experienced higher click‑through and purchase rates over the Black Friday weekend versus static‑image competitors.
• AI photo creator — Helium 10’s new generator produces Amazon‑ready pictures from short descriptive prompts, eliminating the need for traditional photo shoots.
• Built‑in compliance — The AI tool automatically checks for Amazon image rules—white background, no watermarks, correct dimensions—and corrects violations before the file is saved.
• Adoption speed — Within two days of the Buzz announcement, more than 2,000 Helium 10 users tried the AI generator, and dozens migrated at least one SKU to the 3‑D format.
• Timing advantage — Deploying enriched media before high‑traffic events such as Prime Day or holiday sales can amplify the algorithmic boost Amazon gives to listings with richer content.

How 3‑D Images Work

1. Model upload — Sellers submit a .glb or .usdz file via the “Add Media” section in Seller Central; for instance, a kitchen‑tool maker uploads a rotating model of a stainless‑steel slicer.
2. Amazon rendering — The platform processes the file and creates an interactive viewer that lets shoppers drag to spin, pinch to zoom, and examine the product from any angle directly on the detail page.
3. Slot placement — The interactive viewer automatically occupies the primary image slot, while secondary static images remain for size charts, lifestyle shots, or packaging details; a clothing brand sees its dress spin in place of the main photo, with fabric swatches still displayed separately.