Overview

On November 23, 2023 Helium 10 released a Buzz newsletter highlighting three major updates that affect Amazon sellers: a new Review Police tool designed to spot fraudulent feedback, the ability to add short videos to Amazon Posts, and a set of tactical recommendations for the upcoming Black Friday shopping surge. Sellers who act on these changes can protect their brand reputation, improve organic visibility, and capture a larger share of holiday sales.

Key Points

• Review Police detection — The feature instantly flagged dozens of suspicious reviews on a top‑selling kitchen gadget, demonstrating its ability to surface fraudulent feedback within minutes of activation.
• Amazon Posts video support — Brands may now attach up to a 30‑second MP4 video to a Post, turning static images into dynamic product showcases that appear on storefronts and detail pages.
• Black Friday ad‑budget guidance — Helium 10 advises increasing daily Sponsored Products budgets by roughly 20‑30 % starting the week of Black Friday to stay competitive in the high‑traffic window.
• Custom performance filters — New filter presets let users isolate keywords that delivered a conversion rate above 8 % over the past 30 days, making it easier to focus on high‑return terms.
• Supercharge keyword insights — The Supercharge add‑on now highlights “high‑intent” long‑tail phrases that typically cost about 15 % less per click than broader keywords, helping sellers lower ACOS while maintaining sales.

How Review Police Works

1. Data ingestion — The system pulls the most recent 500 reviews for a chosen ASIN, scanning each entry for red flags such as identical phrasing, abrupt rating spikes, and newly created reviewer accounts. Example: a seller selects ASIN B07XYZ and the tool imports the latest 500 comments in under ten seconds.
2. AI‑driven scoring — Every review receives a fraud‑likelihood score based on linguistic patterns and the reviewer’s historical behavior. Example: a five‑star review that repeats the exact wording of three earlier reviews receives a high‑risk score, prompting further scrutiny.