Overview

Amazon unveiled its “Haul” marketplace on November 15, 2024, positioning the new service as a direct rival to ultra‑fast‑fashion sites like Shein and Temu. The launch coincides with the release of Black Friday sale windows from Walmart, TikTok and Amazon, and a fresh technical link between influencer‑commerce platform LTK and TikTok that pushes product data straight into the short‑form video app. Sellers need to monitor these developments because they will reshape where holiday traffic originates, how advertising dollars are allocated, and how inventory must be prepared for the busiest shopping period of the year.

Key Points

• Haul debut date — The program goes live in a handful of U.S. markets on November 15, offering shoppers a “shop‑the‑look” style page where multiple related items are sold as a single bundle.
• Lower price points — Early bundle listings average about 12 % less than the same items sold individually on Amazon’s main catalog, mirroring the discount strategy of Shein and Temu.
• Staggered Black Friday windows — Walmart opens its door‑buster deals on November 22, TikTok follows on November 23, and Amazon begins its major promotions on November 24, creating three consecutive peaks of consumer spending.
• LTK‑TikTok API link — LTK’s new integration sends product URLs, pricing and inventory levels directly to TikTok’s Shopping tab, cutting the time merchants spend uploading listings from several hours to a matter of seconds.
• Enrollment period for sellers — Brands have a ten‑day window—from November 15 through November 24—to submit their bundle catalogs; any files received after the deadline will be processed only after the Black Friday rush.
• Fulfillment preferences — While Amazon Haul favors shipments fulfilled through its own FBA network, it also permits qualified third‑party logistics providers to handle the consolidated bundles, giving sellers some flexibility in routing.

How Amazon Haul Works

1. Catalog submission — Sellers provide a CSV file that defines each bundle, listing the combined SKUs, bundle price, and a primary image. For example, a women’s apparel brand might create a “Spring Outfit” bundle that includes a blouse, a skirt and a pair of sandals for a total price of $79.99.