Overview

Helium 10’s “Buzz” podcast released its October 19, 2022 episode to announce two significant updates: Amazon’s official entry into Belgium with the domain amazon.com.be, and the expansion of Walmart’s Influencer Program to include creators with modest followings. Both changes open new avenues for sellers targeting European consumers or looking to diversify traffic sources through social‑media partnerships.

Key Points

• Amazon Belgium Go‑Live – November 1, 2022 — The Belgian storefront opened, granting sellers direct exposure to Dutch‑ and French‑speaking buyers.
• Bilingual Marketplace — Listings can be authored in either Dutch or French, eliminating the need for separate country sites.
• FBA Flexibility — Orders can be fulfilled from any existing European fulfillment center, with Amazon also allowing cross‑border shipments from nearby EU hubs.
• Walmart Influencer Eligibility Lowered — Creators with as few as 1,000 followers may now join the program, broadening participation beyond large‑scale influencers.
• Tiered Commission Model — Influencers receive between 5 % and 12 % of sales, the exact rate depending on product category and individual performance.
• Buzz Episode Structure — Each show delivers a platform news roundup, a guest interview, and a seller‑focused tip, hosted by Chief Brand Evangelist Bradley Sutton.

How Amazon Belgium Launch Works

1. Marketplace Activation — Sellers add the Belgian marketplace to their current Seller Central profile.

   • Example: An American vendor of specialty coffee logs into Seller Central, selects “Add a Marketplace,” and chooses “Belgium” to start listing.

2. Dual‑Language Listing Creation — Product titles, bullet points, and descriptions are entered in Dutch or French; Amazon’s built‑in translation can also generate the alternate language automatically.

   • Example: A French kitchenware brand uploads a stainless‑steel skillet description in French; Amazon instantly provides a Dutch version for the same SKU.