GPSR Compliance: How to Submit Required Product Safety Information for EU Sales
Amazon sellers listing non-food consumer products in the EU must submit GPSR compliance information including manufacturer details, an EU-based responsible person, and safety documentation through Seller Central to avoid listing deactivations.
Overview
Amazon sellers listing non-food consumer products in the EU must comply with the General Product Safety Regulation (GPSR) by submitting specific compliance information through Seller Central. This regulation requires sellers to provide manufacturer details, an EU-based responsible person's contact information, and relevant warning and safety documentation for their products. Understanding the submission process is essential to avoid listing deactivations and maintain uninterrupted sales in European marketplaces.
Key Points / What Sellers Need to Know
- EU Responsible Person Required - Every seller offering non-food consumer products in the EU must designate a responsible person based within the EU for affected products, regardless of where the manufacturer is located.
- Three Types of Information Needed - Sellers must submit manufacturer contact details, EU responsible person contact details, and warning and safety information including product labels.
- Bulk Submission Available for Some Data - Manufacturer and responsible person information can be submitted in bulk across multiple ASINs, but warning and safety images and documents must be uploaded individually per ASIN.
- Validation Takes Up to Seven Days - After submission, Amazon may take up to a week to validate your compliance information before listings are restored.
- Product Labels Must Match Submissions - The information you submit in Seller Central must match what appears on your physical product labels, including manufacturer details, responsible person contact info, and any safety warnings.
How the Submission Process Works
Sellers need to navigate to the compliance section within Seller Central, where affected products are listed with their ASIN and SKU combinations. Each row in the compliance table indicates what type of information is required, whether that is manufacturer contact details, responsible person contact details, or warning and safety documentation. For brand-related submissions, sellers can reuse previously provided manufacturer and responsible person information or add new entries. Warning and safety information can be submitted as PDF documents, up to six product images, or through a safety attestation option that is available for certain product types. All documents and images must be provided in the official languages of each country where the product is sold.
Analysis & Recommendations
Why This Matters
Sellers who fail to submit GPSR information risk having their EU product listings deactivated, directly impacting sales and visibility. With validation taking up to seven days, delays in submission can mean extended periods of lost revenue across European marketplaces.
Key Takeaways
- An EU-based responsible person is required for all non-food consumer products sold in EU marketplaces, regardless of manufacturer location
- Manufacturer and responsible person details can be bulk-submitted, but safety documents and images must be uploaded per ASIN
- Validation takes up to seven days, and listings won't be restored until submissions are marked valid
- Manufacturer email addresses cannot be self-service edited — contact your compliance account manager for changes
Recommended Actions
- →Designate an EU-based responsible person for all affected products and gather their complete contact information before starting submissions
- →Use bulk submission for manufacturer and responsible person details to efficiently process large catalogs, then handle safety documentation per ASIN
- →Monitor the compliance dashboard regularly after submission and address any rejections within 48 hours to minimize listing downtime
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