Overview

Amazon Handmade offers artisan sellers a dedicated marketplace to reach millions of customers worldwide with unique, handcrafted products. The program provides special benefits including waived monthly subscription fees for approved sellers, making it an attractive channel for craft businesses looking to scale. Understanding the setup process, listing best practices, and discoverability strategies is essential for maximizing your success on the platform.

Key Points / What Sellers Need to Know

• Professional selling plan required — A Professional selling plan must be active on your account to access Handmade features, including search result visibility and Buy Box eligibility. Amazon waives the $39.99 monthly fee for approved Handmade sellers after the first month.
• Fee waiver conditions — The monthly subscription fee waiver remains in place as long as you maintain Handmade approval status and keep compliant products listed in the store. Losing approval or removing all listings could result in standard fees being applied.
• Handmade attribute is mandatory — Every listing must include the Handmade production attribute, indicating whether your product is handcrafted, hand-altered, hand-designed, upcycled, or repurposed. This attribute should only be applied to products or brands you own.
• Listings may take time to go live — New listings typically appear within one hour, but full synchronization and searchability can take up to four hours. Subsequent updates to existing listings may take up to 48 hours to reflect.
• Search optimization matters — Proper titles, search terms, and occasion types directly impact how easily customers can find your handmade products, making discoverability a top priority from day one.

Requirements and Account Setup

Before listing any products, sellers must have an active Professional selling plan on their Amazon account. To verify your plan status, navigate to Settings and then Account Info within Seller Central, and check the section that displays your current selling plan type. If you are on an Individual plan, you will need to upgrade to Professional before proceeding. Amazon recognizes the investment this requires and offsets the cost by waiving the $39.99 monthly Professional plan fee for all Handmade-approved sellers after their first month. This waiver continues indefinitely, provided you remain approved to sell on Handmade and maintain compliant product listings in the store.