Overview

Helium 10’s Cerebro research tool now highlights Amazon search terms that have 306 or fewer competing listings. Targeting these low‑competition keywords can land a product somewhere between the first and seventh page of Amazon’s search results after the ASIN is indexed, giving sellers a chance to grow visibility without pouring large budgets into Sponsored Products.

Key Points

• Competition ceiling — Cerebro flags any keyword with 306 or fewer competing products as “low‑competition,” turning a previously crowded search into a manageable niche.
• Top‑seven placement — When an ASIN is indexed for a low‑competition term, it typically appears within Amazon’s first seven result pages, giving the product a realistic shot at organic traffic.
• Indexing prerequisite — The keyword must already be indexed for the seller’s ASIN; otherwise the low‑competition advantage cannot be realized.
• Data‑driven selection — Cerebro supplies an exact count of competing listings per keyword, allowing sellers to prioritize the most attainable phrases rather than guessing.
• Cost‑effective growth — Because organic ranking is easier on low‑competition terms, sellers can lower their reliance on high‑cost Sponsored Product campaigns.
• Volume balance — Many low‑competition keywords still attract a respectable monthly search volume (e.g., 1,200 searches for “insulated travel mug”), delivering traffic without the fierce bidding wars of high‑volume terms.

How Cerebro’s Low‑Competition Keyword Search Works

1. Seed ASIN entry — Input the ASIN of a best‑selling product, such as a popular stainless‑steel water bottle, into Cerebro to start the analysis.
2. Keyword generation — Cerebro returns thousands of shopper‑used terms, each paired with a “# of competing products” metric that quantifies market saturation.
3. Competitor filter — Apply a filter to display only keywords with 306 or fewer competitors; this step might reveal phrases like “insulated travel mug” (298 competitors) or “BPA‑free sports bottle” (212 competitors).