Overview

Germany has activated its Extended Producer Responsibility (EPR) rules for single‑use plastics on Amazon.de, obligating every seller to register on the national DIVID platform and upload the resulting registration numbers through Seller Central. Failure to comply will trigger immediate deactivation of listings, a critical risk given that Germany ranks as Amazon’s second‑largest European market. Sellers of any size must act now to avoid losing visibility and revenue on this key marketplace.

Key Points

• DIVID registration required — All brands that sell single‑use plastic items on Amazon.de must create a record on Germany’s DIVID portal and obtain official registration numbers.
• Seller Central submission — Once Amazon’s compliance portal is live, those registration numbers must be entered in the seller’s account, or the associated ASINs will be removed.
• Annual reporting & eco‑fees — Each year sellers must disclose the volume of each plastic product sold in Germany and pay the calculated levy to DIVID.
• Authorized representative for non‑EU sellers — Companies without a German legal entity must appoint a German‑based representative to handle registration, reporting, and fee payment.
• Broad product scope — The rule covers not only plastic‑made goods but also any packaging, lids, straws, utensils or other single‑use plastic components attached to a product.
• No grace period — Amazon has stated that listings lacking a valid registration number will be taken down without a transitional window.

How the Registration Process Works

1. Brand enrollment on DIVID — Sellers based in Germany log into the DIVID website, select each applicable single‑use plastic category (e.g., beverage containers, cutlery, packaging), and submit brand details to receive a unique registration number. Example: A German seller of reusable water bottles registers the “plastic cap” component and receives number DE‑12345.
2. Collect upstream numbers for drop‑shippers — Resellers and drop‑shippers obtain registration numbers from their suppliers rather than creating duplicate entries.