Overview

Amazon has introduced FBM Ship+, a fulfillment solution specifically built for sellers who handle their own shipping on seller-fulfilled orders. The program aims to help merchants increase sales by displaying accurate and faster delivery estimates to customers, while simultaneously reducing shipping costs through significantly discounted carrier rates. For sellers looking to remain competitive with FBA-level delivery promises without handing inventory over to Amazon, FBM Ship+ represents an important new option.

Key Points / What Sellers Need to Know

• Discounted Shipping Rates — FBM Ship+ provides deeply discounted shipping rates, making it more affordable for sellers to fulfill their own orders while maintaining competitive delivery speeds.
• OTDR Protection — Sellers enrolled in the program receive On-time Delivery Rate protection from late deliveries, meaning qualifying shipments won't count against their OTDR metrics if the carrier delivers late.
• A-to-z Claim Refunds — The program includes refunds for delivery-related A-to-z Guarantee claims, reducing the financial risk sellers face from shipping issues outside their control.
• Accurate Delivery Dates — Amazon calculates and displays more precise delivery windows to customers, which can improve conversion rates and reduce buyer dissatisfaction.
• Cross-Border Availability — FBM Ship+ is currently available for international shipments across multiple countries and stores, with domestic shipping support planned for future rollout.
• Pilot Phase for Some Markets — The program is being offered as a pilot for selected US sellers, with broader availability expected over time.

How FBM Ship+ Works

FBM Ship+ integrates directly into the seller-fulfilled shipping workflow. When enrolled, Amazon takes over the delivery date calculations for your offers, setting accurate and competitive delivery promises based on the shipping options available through the program. Sellers purchase shipping labels through Buy Shipping within Seller Central, and labels marked as "OTDR Protected" qualify for the program's on-time delivery rate safeguards. Because Amazon is making the delivery date calculations on the seller's behalf, the platform assumes responsibility for the accuracy of those estimates, which is why the OTDR protection is built into the program. Sellers still handle the actual packing and handoff to carriers, but benefit from Amazon-negotiated rates and smarter delivery date algorithms.