Overview

Amazon's FBA New Selection program offers a suite of incentives designed to reduce the cost and risk of bringing new products into Fulfillment by Amazon. Understanding the program's terms and conditions is essential for sellers who want to take full advantage of fee waivers, free storage, and other benefits when launching new ASINs through FBA.

Key Points / What Sellers Need to Know

• Program purpose — FBA New Selection is specifically designed to encourage sellers to add new products to the FBA catalog by offsetting some of the upfront costs associated with sending inventory to Amazon's fulfillment network.
• Professional account required — Only sellers with a Professional selling plan are eligible to enroll in the program. Individual plan sellers cannot participate.
• New-to-FBA ASINs only — Benefits apply exclusively to ASINs that have never been received at an Amazon fulfillment center before. Previously fulfilled products do not qualify, even if they were removed and relisted.
• Ongoing eligibility — Sellers must maintain their eligibility status throughout enrollment. Amazon reserves the right to suspend or terminate participation if terms are violated.
• Benefits may vary — Not all enrolled sellers receive the same benefits. Amazon may offer some or all available incentives depending on seller history, category, and other criteria.
• Subject to change — Amazon can modify, cancel, or update benefits at any time in accordance with its standard business terms.

How the Program Works

Once enrolled, sellers can begin sending new-to-FBA ASINs to Amazon's fulfillment centers and automatically receive applicable benefits. The key requirement is that the ASIN must arrive at a fulfillment center after the seller has enrolled in the program and on or after the date a specific benefit was launched or updated. This means timing matters — enrolling retroactively will not unlock benefits for inventory already received. Sellers should enroll before shipping any new products to ensure they capture all available incentives. Typical benefits have historically included waived monthly storage fees, free removals, free return processing, and credits toward inbound shipping costs for qualifying ASINs.