Overview

Amazon's FBA New Selection program offers meaningful financial incentives to sellers who bring new products into the Fulfilled by Amazon network. Through this program, eligible sellers can receive rebates on referral fees, free monthly storage, free liquidation of unproductive inventory, and free return processing on qualifying ASINs that are new to FBA. Whether you're a brand-new seller or an established FBA merchant looking to expand your catalog, this program can significantly reduce the cost of launching new products.

Key Points / What Sellers Need to Know

• Referral fee rebates — Sellers can qualify for rebates on eligible branded and non-branded ASINs that are new to FBA, helping offset one of the largest per-unit costs of selling on Amazon.
• Free monthly storage — Qualifying new-to-FBA parent ASINs receive complimentary monthly inventory storage for a limited period, reducing the carrying cost of new product launches.
• Free liquidation services — If new inventory doesn't sell as expected, sellers can liquidate unproductive stock at no charge rather than paying standard removal or disposal fees.
• Free return processing — Return processing fees are waived on eligible new parent ASINs, removing a cost that can eat into margins on newly launched products.
• Automatic enrollment for new sellers — First-time FBA sellers are automatically enrolled if they create their first shipment within 90 days of listing their first buyable ASIN.
• Manual enrollment for existing sellers — Current FBA sellers must actively enroll in the program through Seller Central to participate.

How Enrollment Works

The enrollment process differs depending on whether you are new to FBA or an existing seller. New sellers receive automatic enrollment as long as they create their first FBA shipment within 90 days of listing their first purchasable ASIN — no additional steps are required. Existing FBA sellers, on the other hand, need to manually enroll through Seller Central. Once enrolled, Amazon evaluates your account and ASINs against the program's eligibility criteria to determine which fee waivers and rebates you qualify for. Enrollment also unlocks access to the FBA New Selection dashboard, which provides a real-time view of your participation and benefits usage.