Overview

Amazon's FBA Global Selling program provides sellers with two distinct pathways to reach international customers without building their own cross-border logistics infrastructure. Whether you want to ship orders from your existing U.S. inventory to overseas buyers or establish a direct presence in foreign Amazon marketplaces, FBA Global Selling offers the fulfillment backbone to make it happen. For Amazon sellers looking to grow beyond their domestic market, understanding these two approaches is essential to choosing the right international expansion strategy.

Key Points / What Sellers Need to Know

• Two distinct fulfillment methods — FBA Export lets you sell internationally from your existing domestic inventory, while Remote Fulfillment with FBA requires shipping products directly to fulfillment centers in your target countries.
• Broad marketplace coverage — Amazon operates marketplaces across North America, Europe, Asia-Pacific, and the Middle East, giving sellers access to hundreds of millions of potential customers worldwide.
• Global account infrastructure — Amazon provides a unified global account structure that lets sellers manage listings across multiple international marketplaces from a single seller account.
• Built-in tools and services — Sellers gain access to product listing tools, currency conversion, and the Build International Listings (BIL) tool to simplify cross-border catalog management.
• Inventory placement matters — The method you choose determines where your inventory needs to be physically located, which directly affects shipping costs, delivery speeds, and customer experience.

How FBA Export Works

FBA Export is the lower-barrier entry point for international selling. With this method, sellers keep their inventory in domestic Amazon fulfillment centers and Amazon handles exporting individual orders to customers located in eligible countries around the world. The key advantage is simplicity — sellers do not need to ship bulk inventory overseas, navigate foreign import regulations for large shipments, or manage inventory in multiple countries. Amazon calculates and collects applicable duties, taxes, and international shipping fees at checkout, providing a relatively seamless experience for both the seller and the international buyer. However, delivery times are typically longer than locally fulfilled orders, and not all product categories or destinations are eligible for FBA Export.