Overview

Amazon offers a growing suite of credit, rebate, and reimbursement programs designed to offset FBA fulfillment costs — but many sellers leave significant money on the table by not actively managing them. With new packaging fees now in effect and a fundamental change to how inventory reimbursements are calculated, understanding these programs has become essential for protecting margins in 2026.

Key Programs at a Glance

• FBA New Selection Program — 10% rebate on fulfillment fees for new ASINs, plus storage and return fee waivers lasting up to 180 days
• New Seller Credits — $400 in automatic inbound placement credits for sellers within 90 days of their first buyable ASIN
• Ships in Product Packaging (SIPP) — Per-unit fulfillment discounts of $0.04–$1.32, plus complete avoidance of new packaging fees up to $4.04 per unit
• Low-Price FBA — Automatic discounted fulfillment fees on products priced under $10
• Multi-Channel Fulfillment Discounts — Up to 15% off MCF fees with an additional $1 FBA credit per MCF unit for high-volume sellers
• Inventory Reimbursements — Automatic payouts for lost or damaged inventory, now based on manufacturing cost rather than retail price

FBA New Selection Program

Sellers launching new ASINs through FBA gain access to one of the platform's most generous incentive packages. The program provides an average 10% rebate on fulfillment fees covering up to 100 standard-size units or 50 oversize units over a 120-day window. Storage fees are waived on the first 100 units per new ASIN, and return processing fees are eliminated for up to 20 units within 180 days of fulfillment center receipt. These benefits stack together, making the launch window a critical period for cost management. Sellers should time new introductions strategically to capture maximum value, especially given that new products tend to see higher return rates.

New Seller Incentives and Low-Price FBA

Sellers within 90 days of listing their first buyable ASIN are automatically enrolled in a program that provides $400 in credits toward inbound placement costs — no application required. Meanwhile, the Low-Price FBA program automatically applies reduced fulfillment fees to items priced under $10, replacing the discontinued Small and Light program. Sellers offering budget-priced accessories or consumables should verify their products are receiving these discounted rates, as the savings can make or break thin-margin items.