Overview

The European Union is introducing comprehensive Extended Producer Responsibility (EPR) rules under its new Batteries Regulation. Starting this year, any Amazon seller who lists battery‑powered items—or standalone batteries—in EU marketplaces must register, keep conformity documentation, and report sales volumes. Missing the registration deadline can trigger Amazon to deactivate listings, and national authorities may levy fines. Sellers with significant EU revenue need to act now to keep their products visible and avoid costly interruptions.

Key Points

• CE marking mandatory — All batteries sold in the EU, whether sold alone or built into a device, must display a CE mark that proves compliance with the new safety and environmental standards.
• Declaration of Conformity required — Sellers must maintain a valid EU Declaration of Conformity for every battery‑containing product, similar to the paperwork used for other regulated goods.
• EPR registration in every market — A unique registration number is needed for each EU member state where the product is offered, confirming that the seller meets the producer‑responsibility obligations.
• Eco‑fee reporting and payment — Sellers must submit quarterly sales figures for each battery type and pay the corresponding eco‑fees to the national authority or an approved Producer Responsibility Organisation (PRO).
• Amazon enforcement imminent — Amazon has warned that non‑compliant listings will be removed or deactivated once the legal deadline passes, and the platform may act on the seller’s behalf where required.

How the New EPR Requirements Work

1. Register as a producer in each EU country — Open an account on the national portal (e.g., France’s SYDEREP, Germany’s EAR, Italy’s platform, Austria’s BDO, Spain’s RII_PYA, Sweden’s Naturvårdsverket) and obtain a registration number. For example, a seller offering power banks in Germany must submit an EAR application and receive a German registration code before listing.
2. Upload conformity documentation to Amazon — Through Amazon’s compliance dashboard, enter the registration numbers and attach the EU Declaration of Conformity for each product line. A seller of rechargeable toy drones would upload the CE‑marked conformity file for the drone’s lithium‑ion battery, linking it to the German and French registration IDs.