Overview

When sellers try to add a new SKU or edit an existing listing that carries a particular brand, they may encounter Amazon’s Error Code 56610. The error signals that Amazon has placed a block on the brand because it believes the brand violates marketplace policies. Sellers who depend on that brand’s catalog need to understand the cause, the appeal route, and the steps to mitigate operational disruption.

Key Points

• Blocked brand trigger — The error appears only after Amazon has flagged a brand for policy breaches, stopping any creation or modification of listings under that brand name.
• Customer safety motive — Amazon’s brand block is part of its effort to shield shoppers from products that do not meet its standards, indicating a serious compliance issue.
• Appeal opportunity — Brand owners receive an email notice describing the block and outlining how to submit a formal appeal to Amazon.
• Review timeline — Amazon typically replies to an appeal within three to five business days, after which the block may be lifted or upheld.
• Brand Registry visibility — Sellers can verify which brands are currently approved by checking the Brand Registry dashboard, helping them avoid blocked brands in future listings.

How the Blocked Brand Process Works

1. Policy violation detection — Amazon’s automated or manual review identifies a brand that breaches rules such as counterfeit listings, inaccurate product information, or prohibited content. Example: A seller lists a “designer” watch without proper brand authorization, prompting Amazon to flag the brand.
2. Brand block activation — The system automatically disables the flagged brand across the catalog, preventing any new or edited ASINs from being saved under that brand. Example: After the detection, attempts to upload a new “designer” watch SKU return Error 56610.
3. Owner notification — Amazon sends an email to the registered brand owner, explaining the reason for the block and providing a link to the appeal form.