Error 990190: How to Fix Phone Number Compliance Violations in Your Amazon Listings
Error 990190 occurs when Amazon detects phone numbers in restricted listing fields or images. Sellers must remove all contact information from titles, descriptions, bullet points, and product images to resolve the error and restore their listings.
Overview
Amazon's Error 990190 flags product listings that contain phone numbers in restricted content areas. This compliance error prevents listings from going live or being updated until sellers remove all phone number references from their product content fields and images. Understanding how to quickly resolve this error is essential to keeping your catalog active and avoiding listing suppression.
Key Points / What Sellers Need to Know
- Phone numbers trigger automatic rejection — Amazon's systems scan listing content for phone numbers and will block submissions that include them in titles, descriptions, bullet points, and other restricted fields.
- Images are also scanned — This error can be triggered not only by text fields but also by product images that display phone numbers or contact information.
- Formatting doesn't matter — Whether a phone number uses dashes, parentheses, spaces, or special characters, Amazon's detection system will still flag it.
- Non-approved fields are included — Even placing contact information in lesser-used attribute fields can trigger this error if those fields are restricted.
- The error specifies which attribute is affected — The error message identifies the exact attribute name and phone number detected, making it easier to locate and fix the issue.
Why Amazon Restricts Phone Numbers in Listings
Amazon enforces strict policies against including direct contact information in product listings. This is part of the platform's broader effort to keep all buyer-seller communication within Amazon's messaging system. By preventing sellers from sharing phone numbers, Amazon maintains control over the customer experience, ensures transaction safety, and reduces the risk of off-platform deals that bypass its buyer protection programs. Sellers who repeatedly violate this policy may face additional account-level consequences beyond simple listing suppression.
How to Identify the Problem
When you encounter Error 990190, the first step is to review the feed processing summary report. This report will highlight the specific attribute that triggered the violation. The error message itself includes the attribute name and the detected phone number, so you can pinpoint exactly where the issue lies. Common culprits include product descriptions that reference a customer service line, bullet points that mention a support number, or titles that inadvertently contain numeric strings that resemble phone numbers. Check every text field associated with the flagged ASIN to ensure nothing has been overlooked.
Analysis & Recommendations
Why This Matters
This error suppresses affected listings, directly blocking sales until resolved. Sellers who manage large catalogs or use bulk uploads are especially at risk of triggering this violation across multiple ASINs.
Key Takeaways
- Amazon automatically flags and suppresses listings containing phone numbers in text fields or images
- The error message identifies the exact attribute and phone number detected, so check the feed processing report first
- Product images including packaging photos are also scanned for contact information
- Audit bulk upload templates to prevent phone numbers from being copied across multiple listings
Recommended Actions
- →Review and remove all phone numbers from product titles, descriptions, bullet points, and other content fields for affected ASINs
- →Inspect all product images including A+ Content graphics and re-upload any that display contact information
- →Audit flat file templates and bulk upload processes to ensure no phone numbers are embedded in default values
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