Overview

Amazon's Error 990190 flags product listings that contain phone numbers in restricted content areas. This compliance error prevents listings from going live or being updated until sellers remove all phone number references from their product content fields and images. Understanding how to quickly resolve this error is essential to keeping your catalog active and avoiding listing suppression.

Key Points / What Sellers Need to Know

• Phone numbers trigger automatic rejection — Amazon's systems scan listing content for phone numbers and will block submissions that include them in titles, descriptions, bullet points, and other restricted fields.
• Images are also scanned — This error can be triggered not only by text fields but also by product images that display phone numbers or contact information.
• Formatting doesn't matter — Whether a phone number uses dashes, parentheses, spaces, or special characters, Amazon's detection system will still flag it.
• Non-approved fields are included — Even placing contact information in lesser-used attribute fields can trigger this error if those fields are restricted.
• The error specifies which attribute is affected — The error message identifies the exact attribute name and phone number detected, making it easier to locate and fix the issue.

Why Amazon Restricts Phone Numbers in Listings

Amazon enforces strict policies against including direct contact information in product listings. This is part of the platform's broader effort to keep all buyer-seller communication within Amazon's messaging system. By preventing sellers from sharing phone numbers, Amazon maintains control over the customer experience, ensures transaction safety, and reduces the risk of off-platform deals that bypass its buyer protection programs. Sellers who repeatedly violate this policy may face additional account-level consequences beyond simple listing suppression.

How to Identify the Problem

When you encounter Error 990190, the first step is to review the feed processing summary report. This report will highlight the specific attribute that triggered the violation. The error message itself includes the attribute name and the detected phone number, so you can pinpoint exactly where the issue lies. Common culprits include product descriptions that reference a customer service line, bullet points that mention a support number, or titles that inadvertently contain numeric strings that resemble phone numbers. Check every text field associated with the flagged ASIN to ensure nothing has been overlooked.