Overview

Amazon sellers who capture first‑page placement for the right search terms experience a sharp rise in organic traffic and sales. Finding keywords that pair strong shopper demand with little competition lets sellers break into top positions without pouring money into ads. This guide walks through a repeatable method for uncovering those high‑volume, low‑competition phrases and shows how to apply the results immediately.

Key Points

• Search volume matters — A keyword that draws thousands of monthly searches can supply a steady stream of potential buyers.
• Competition score matters — A low competition rating, typically under 0.3 on major tools, signals that few sellers are targeting the term.
• Long‑tail focus pays off — Phrases of three words or more often carry high purchase intent while facing less rivalry than broad head terms.
• Data sources matter — Merging Amazon’s own autocomplete suggestions with third‑party keyword databases produces the most reliable list.
• Iterative testing drives results — Regularly refreshing keyword lists based on performance metrics keeps listings aligned with a shifting marketplace.

How to Find High Search Volume Low Competition Keywords

1. Collect raw keyword ideas — Pull suggestions from Amazon’s autocomplete, “Customers also bought” sections, and competitor titles; for instance, typing “organic dog food” may reveal “organic dog food grain free” and “organic dog food for senior dogs.”
2. Validate search volume — Enter each candidate into a keyword‑research platform such as Helium 10 Magnet or Jungle Scout Keyword Scout and note the monthly search count; “grain free organic dog food” showing 4,200 searches indicates solid demand.
3. Check competition level — Review the tool’s competition metric or Cerebro reverse‑ASIN score; the same phrase with a competition rating of 0.22 suggests few sellers are bidding or ranking for it.
4. Filter by relevance — Discard terms that do not accurately describe the product’s attributes, size, or target audience; a 12‑oz bag should not keep “large pack organic dog food” even if the phrase is popular.