Overview

Amazon Prime Day 2026 will take place from June 23 at 12:01 a.m. PDT through June 26 ending at 11:59 p.m. PDT. The four‑day, Prime‑member‑only event will feature millions of discounts across more than 35 categories, and sellers must act now because early‑access deals and new Alexa‑for‑Shopping tools are already live and will funnel additional traffic before the official kickoff.

Key Points

• Event schedule — The sale runs June 23 12:01 a.m. PDT to June 26 11:59 p.m. PDT, with three “Deal‑of‑the‑Day” windows each day at 12 a.m., 8 a.m. and 1 p.m. PDT, creating multiple spikes in shopper activity.
• Pre‑launch discounts — Amazon has already released early‑bird offers of up to 65 % off on select Echo, Kindle, Ring and Fire TV devices, plus special grocery promotions and $5 Little Caesars pizza coupons that are available before the main event.
• Sweepstakes incentives — Customers who spend at least $15 on qualifying grocery orders can enter a $1 million “food‑for‑a‑year” sweepstakes, while Alexa alerts give a chance to win a $1 000 Amazon gift card, adding a gamified layer to the shopping experience.
• Alexa for Shopping — Prime members can ask Alexa for a personalized Offer Guide, set price‑drop alerts, and view up to a 365‑day price history for any product directly from their Alexa‑enabled devices, making deal discovery more proactive.
• Prime Visa and Store Card rewards — Applicants approved for the Prime Visa between June 11 and July 9 receive an instant $200 Amazon gift card, and Prime Store Card holders who shop June 23‑26 get a $120 gift card plus 7 % cash‑back on eligible Prime Day purchases, encouraging higher spend.
• Global availability — The core event launches simultaneously in North America, Europe, the Middle East and parts of Asia, while markets such as Australia, Brazil, India and Japan will see the deals roll out later in the summer, expanding the buyer pool.

How Prime Day Works

1. Deal activation — At 12:01 a.m. PDT on June 23, Amazon populates the Prime Day landing page and the Shopping app with the first wave of Prime‑only discounts; for example, a Prime shopper instantly sees a 55 % off Ninja blender as soon as the clock strikes midnight.