Overview

Amazon sellers managing brand protection and selling roles through Brand Registry may encounter various error messages during the assignment process. Understanding these errors and their solutions can save significant time and prevent delays in granting team members or partners the access they need. This guide covers the most frequently seen error messages and provides clear steps to resolve each one.

Key Points / What Sellers Need to Know

• Role assignment is gradually rolling out — Amazon is expanding access to role assignment across all brands and accounts incrementally, so some features may not yet be available for all of your brands.
• Duplicate invitations cause errors — Sending a second invitation to the same email address before the first one is accepted will trigger an error. You must wait for a response or resend the existing link.
• Account reviews can block assignments — Amazon may place your account under review before allowing protection roles to be assigned, with typical review periods of three to seven calendar days.
• Monthly limits exist for selling benefit invitations — Connection requests for selling benefits have a maximum cap per brand that resets at the start of each month and cannot be manually increased.
• Locked brands require account manager intervention — If your brand has been locked by Amazon, you will need to contact your assigned account manager to make any role changes.

Understanding the Most Common Errors

One of the most frequent issues sellers encounter is the "open invitation already exists" error. This occurs when you attempt to send a role assignment invitation to an email address that already has a pending invitation. The solution is straightforward: either resend the original invitation link to the intended user or simply wait for them to respond to the outstanding invitation. You can review all open invitations by navigating to User Permissions and selecting the Invitations tab. If you own both the inviting and receiving accounts, make sure you are logged into the correct account — log out completely and sign back in with the credentials of the user you want to add.