Overview

On May 15 2024 Amazon announced a tightening of its List Price rule for product listings. A follow‑up clarification now confirms that bulk data feeds—specifically XSD and XML formats—must also include a valid List Price, contrary to the earlier exemption notice. Sellers who rely on these feeds need to revise their upload files immediately to avoid rejections and possible account scrutiny.

Key Points

• Clarification issued — Amazon officially stated that XSD and XML feed uploads are covered by the new List Price mandate, overturning the previous claim of an exemption.
• Deadline unchanged — The compliance window remains the same as the original announcement, giving sellers the same amount of time to modify their feeds before enforcement begins.
• Specific categories affected — The rule now applies to a defined set of product groups, including Apparel, Shoes, Jewelry, and other fashion‑related categories.
• Error handling stricter — Any feed that omits the required List Price field will be rejected, and Amazon will return a distinct error code that pinpoints the missing element.
• Automated compliance checks — Amazon’s backend systems will scan every incoming bulk feed for List Price compliance; repeated failures can trigger a deeper account review.
• New validation tools — Updated documentation and a schema‑validation utility are now available to help sellers test XSD/XML files before they are submitted.

How the List Price Requirement Works

1. Identify required fields — When constructing an XSD or XML feed, sellers must embed a <ListPrice> node for each SKU that belongs to an affected category.
   • Example: For a men’s leather jacket, the feed should contain <ListPrice><Amount>129.99</Amount><Currency>USD</Currency></ListPrice> inside the product element.
2. Validate the feed against Amazon’s schema — Prior to upload, run the file through Amazon’s schema‑validation tool, which checks both the presence and the correct formatting of the List Price element.