Overview

Amazon's Build International Listings (BIL) tool is designed to help sellers expand their product catalog across multiple Amazon marketplaces with minimal manual effort. The tool synchronizes offers, pricing, and listing data from a source marketplace to one or more target marketplaces, making international expansion more accessible. However, sellers must understand important compliance obligations and operational considerations before activating the feature.

Key Points / What Sellers Need to Know

• Compliance is mandatory across all target marketplaces — Products and offers must meet the laws, regulations, and Amazon policies specific to each country where they are listed. What is permissible in one jurisdiction may be restricted or prohibited in another.
• Amazon's seller agreement applies everywhere — Sellers are bound by the terms of their seller agreement in every marketplace, including category restrictions, product listing requirements, and content policies.
• Product and listing restrictions vary by country — Categories, product types, and listing standards can differ significantly between Amazon's regional marketplaces. Sellers should review these restrictions before enabling BIL for any target marketplace.
• Regulatory differences are real and consequential — International selling introduces regulatory requirements around product safety, labeling, chemical compliance, import/export rules, and consumer protection laws that may not apply domestically.
• Third-party compliance providers are available — Amazon points sellers to service providers who can help navigate compliance requirements, including product testing, labeling, customs documentation, and regulatory filings.

How Build International Listings Works

Build International Listings operates by connecting a seller's source marketplace account to one or more target marketplace accounts within the same region or across regions. Once configured, BIL can automatically create and synchronize offers in target marketplaces based on the seller's existing listings in the source marketplace. The tool handles price conversion using rules the seller defines, which can include fixed adjustments, percentage-based markups, or marketplace-specific pricing. Sellers retain control over which ASINs are included and can exclude specific products that may not be suitable for certain markets. It is important to note that BIL creates offers rather than entirely new product detail pages — if the ASIN already exists in the target marketplace, BIL attaches the seller's offer to the existing listing.