Overview

Amazon has added a download capability to the Brand Analytics Search dashboards in Seller Central. Starting now, brand‑registered sellers can pull raw search‑query and funnel data into CSV files, choosing from four pre‑set report formats. The change lets sellers work with performance metrics offline, feed them into BI tools, and streamline collaboration across teams.

Key Points

• Instant CSV exports — Sellers no longer need screenshots or manual copy‑pasting; a single click generates a spreadsheet that mirrors the on‑screen data.
• Four distinct report options — The system offers a filtered snapshot, a full‑brand view, an Amazon’s Choice badge comparison, and an automated funnel‑outlier analysis.
• Badge impact insight — One report isolates monthly funnel metrics for queries with the Amazon’s Choice badge versus those without, enabling direct ROI calculations.
• Outlier detection built‑in — The funnel‑outlier file automatically flags the highest‑ and lowest‑performing search terms, saving hours of manual review for large keyword portfolios.
• Persistent download library — Exported files are saved in a dedicated “Downloads” tab inside Brand Analytics, allowing sellers to retrieve past reports without re‑running queries.

How the Download Feature Works

1. Open the Search dashboard — Log into Seller Central, navigate to Brand Analytics, and select the Search tab for the brand you want to analyze.
2. Choose a report type — Click the Download button; a modal lists the four options. For example, selecting Filtered Snapshot will export exactly the rows and columns currently displayed, while Full‑Brand View pulls every query linked to the brand for the chosen date range.
3. Set date range and filters — For reports that require a time window (Amazon’s Choice and Funnel Outlier), pick a monthly range such as “April 2024.” The system validates that the range contains sufficient volume before generating the file.