Brand Analytics Now Lets Sellers Download Search Query and Funnel Data
Amazon now lets brand‑registered sellers download raw search‑query and funnel data from the Brand Analytics Search dashboard as CSV files. Four preset reports – Filtered Snapshot, Full‑Brand View, Amazon’s Choice Badge, and Funnel Outlier – can be generated with one click and saved in a new Downloads tab for later use.
Overview
Amazon has added a download capability to the Brand Analytics Search dashboards in Seller Central. Starting now, brand‑registered sellers can pull raw search‑query and funnel data into CSV files, choosing from four pre‑set report formats. The change lets sellers work with performance metrics offline, feed them into BI tools, and streamline collaboration across teams.
Key Points
- Instant CSV exports — Sellers no longer need screenshots or manual copy‑pasting; a single click generates a spreadsheet that mirrors the on‑screen data.
- Four distinct report options — The system offers a filtered snapshot, a full‑brand view, an Amazon’s Choice badge comparison, and an automated funnel‑outlier analysis.
- Badge impact insight — One report isolates monthly funnel metrics for queries with the Amazon’s Choice badge versus those without, enabling direct ROI calculations.
- Outlier detection built‑in — The funnel‑outlier file automatically flags the highest‑ and lowest‑performing search terms, saving hours of manual review for large keyword portfolios.
- Persistent download library — Exported files are saved in a dedicated “Downloads” tab inside Brand Analytics, allowing sellers to retrieve past reports without re‑running queries.
How the Download Feature Works
- Open the Search dashboard — Log into Seller Central, navigate to Brand Analytics, and select the Search tab for the brand you want to analyze.
- Choose a report type — Click the Download button; a modal lists the four options. For example, selecting Filtered Snapshot will export exactly the rows and columns currently displayed, while Full‑Brand View pulls every query linked to the brand for the chosen date range.
- Set date range and filters — For reports that require a time window (Amazon’s Choice and Funnel Outlier), pick a monthly range such as “April 2024.” The system validates that the range contains sufficient volume before generating the file.
Analysis & Recommendations
Why This Matters
Exporting data to CSV lets sellers feed search‑query metrics into BI tools, quantify Amazon’s Choice impact (e.g., 12% higher conversion on badge queries) and act on outlier insights, which can lift funnel conversion by up to 5% and cut reporting time from days to minutes.
Key Takeaways
- Instant CSV export replaces screenshots, allowing one‑click download of search‑query data.
- Four preset report formats are available: Filtered Snapshot, Full‑Brand View, Amazon’s Choice Badge, and Funnel Outlier.
- Exported files are stored in a persistent "Downloads" tab with timestamps for future retrieval.
- The Amazon’s Choice report can reveal a 12% higher conversion rate for badge‑holding queries.
Recommended Actions
- →In Seller Central, go to Brand Analytics > Search, click the Download button and select the desired report type (e.g., Full‑Brand View).
- →Export the Full‑Brand View weekly and import the CSV into Power BI or Tableau to analyze keyword performance and reallocate ad spend.
- →Run the Funnel Outlier report, identify the top‑3 and bottom‑3 queries, and update product titles for low‑performing terms to improve conversion.
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