Overview

Amazon has introduced a new export capability inside the Brand Analytics Search dashboard, allowing brand‑registered sellers to pull raw data files directly from Seller Central. The feature launched in March 2024 and supports four distinct report formats covering search funnels, query performance, Amazon’s Choice badge impact, and outlier detection. Sellers can now move their analytics into spreadsheets, BI platforms, or custom scripts without manually copying on‑screen tables.

Key Points

• Instant file download — A “Download” button appears on each Search dashboard, letting users save CSV files with a single click instead of recreating tables by hand.
• Four report styles — Filtered View, Full View, Amazon’s Choice Badge, and Funnel Outliers each serve a specific analytical need, from quick snapshots to exhaustive query inventories.
• Monthly reporting window — The Badge Impact and Funnel Outliers reports are generated only for complete months, so a seller analyzing March data must wait until April 1 to retrieve the file.
• Outlier detection built‑in — The system automatically flags the top 5 % and bottom 5 % of queries by conversion rate, removing the need for manual spreadsheet sorting.
• Cross‑tool compatibility — Exported CSVs can be imported into Excel, Google Data Studio, Power BI, or Python notebooks, enabling deeper trend analysis and automated dashboards.
• No extra fees — The export function is available to all brand‑registered accounts at no additional cost, mirroring the existing Brand Analytics subscription.

How Data Export Works

1. Navigate to Brand Analytics — From the Seller Central homepage, click the Brands tab, select Brand Analytics, and open the Search section. Example: A seller managing the “EcoGlow” brand clicks through to view the Search Query Performance dashboard for March 2024.
2. Choose a dashboard view — Pick the desired visual (e.g., “Top Queries”, “Funnel Metrics”) and apply any filters such as date range, product category, or ASIN list.