Brand Analytics Now Lets Sellers Download Search and Funnel Data Reports
In early 2024 Amazon added a download option to Brand Analytics, letting brand‑registered sellers export Search Query Performance data as CSV files. Four report types—Current View, Full View, Amazon’s Choice badge, and Funnel Outliers—can be generated in minutes and appear in a new “Downloads” tab for offline analysis.
Overview
Amazon has added a download capability to Brand Analytics, allowing brand‑registered sellers to export search‑query and shopping‑funnel metrics directly from their dashboards. The feature, launched in early 2024, turns previously view‑only data into CSV files that can be loaded into spreadsheets, business‑intelligence tools, or custom models. Sellers who rely on granular search insights now have a faster path to offline analysis and data‑driven decision making.
Key Points
- Export availability — Brand‑registered sellers can now pull raw data from the Search dashboard instead of being limited to on‑screen charts.
- Four report formats — The tool offers Current View, Full View, Amazon’s Choice badge, and Funnel Outliers exports, each targeting a specific analytical need.
- Monthly badge tracking — The Amazon’s Choice report provides month‑by‑month performance splits for queries with and without the badge, revealing its direct impact on clicks and purchases.
- Automated outlier detection — The Funnel Outliers file flags the top‑performing and worst‑performing search terms, eliminating manual scanning of thousands of rows.
- Instant download location — Exported files appear in the Brand Analytics “Downloads” tab within minutes, ready for immediate use.
How Brand Analytics Export Works
- Open the Brand Analytics hub — From Seller Central’s main navigation, click “Brand Analytics” and select the desired dashboard (e.g., Search Query Performance).
- Choose a report type — Click the download icon, then pick one of the four options: Current View, Full View, Amazon’s Choice badge, or Funnel Outliers.
- Set parameters — Define the brand, date range (daily or monthly depending on the report), and any additional filters such as marketplace or product category.
- Initiate the export — Press “Generate”; Amazon queues the request and begins compiling the data in CSV format.
- Retrieve the file — Once processing completes (usually under two minutes for typical data sets), the file appears in the “Downloads” section, where it can be opened or shared.
Analysis & Recommendations
Why This Matters
CSV exports turn a view‑only dashboard into actionable data, enabling sellers to run pivot tables, statistical models, and automated scripts. The Amazon’s Choice badge report reveals conversion gaps (e.g., 4.2% vs 2.8%), guiding listing optimization and PPC adjustments.
Key Takeaways
- Export capability launched in early 2024, allowing CSV downloads from Brand Analytics.
- Four report formats are offered: Current View, Full View, Amazon’s Choice badge, and Funnel Outliers.
- Amazon’s Choice badge report provides month‑by‑month performance splits, showing conversion differences such as 4.2% with badge vs 2.8% without.
- Funnel Outliers file automatically flags top‑ and bottom‑performing search terms, removing the need for manual scanning.
Recommended Actions
- →In Seller Central, navigate to Brand Analytics > Search Query Performance, click the download icon, and select a report type (e.g., Full View) to g...
- →Open the downloaded CSV in Excel or a BI tool and create pivot tables to model multi‑month click‑through trends for seasonal queries.
- →If API access is available, schedule a script to pull the monthly Full View export and feed it into a dashboard for automated reporting.
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