Overview

B2B Central is Amazon's dedicated dashboard that gives sellers a centralized hub to monitor, manage, and grow their business-to-business (B2B) sales channel. Available through the B2B tab within Seller Central, this tool brings together key metrics, business pricing controls, and performance insights specifically tailored for sellers participating in Amazon Business. For sellers looking to tap into the growing market of institutional and corporate buyers, B2B Central serves as the command center for their wholesale and business pricing strategy.

Key Points / What Sellers Need to Know

• Centralized B2B management — B2B Central consolidates all business-to-business tools and data into a single dashboard, eliminating the need to navigate multiple Seller Central pages to manage your B2B operations.
• Customizable widget layout — The dashboard features movable and collapsible widgets that can be expanded, collapsed, or rearranged using the controls in the upper right corner of each widget, letting sellers prioritize the information most relevant to their business.
• Business pricing visibility — Sellers can view and manage their business pricing and quantity discount offerings directly from the dashboard, making it easier to stay competitive with B2B-specific pricing strategies.
• Performance tracking — Key B2B metrics such as business order volume, B2B revenue, and buyer engagement are surfaced through dedicated widgets so sellers can track their business channel growth over time.
• Access via Seller Central — B2B Central is accessible through the B2B tab in your Seller Central account, and is available to all sellers enrolled in Amazon Business.

How B2B Central Works

B2B Central functions as a customizable dashboard within Seller Central, organized around a series of widgets that each display specific aspects of your B2B operations. Sellers can interact with each widget by using the dropdown arrow in the upper right corner to expand, collapse, or reposition it on the page. This modular approach lets each seller configure the dashboard to highlight the data that matters most to their particular business model, whether that is tracking bulk order trends, monitoring business pricing competitiveness, or reviewing quantity discount performance. The dashboard pulls data from your existing Seller Central account, so there is no separate setup required beyond enrolling in Amazon Business.