Overview

Amazon has launched a time‑limited promotion that eliminates the monthly Professional selling plan fee for brand‑new Global Selling participants from selected regions. The waiver applies only while the promotion runs and only to sellers who are opening an Amazon store for the first time. This reduction in upfront cost is intended to make it easier for international sellers to test cross‑border markets without the usual subscription commitment.

Key Points

• Limited‑time promotion — The fee‑free period is temporary; Amazon has not announced a final end date, so interested sellers should enroll promptly.
• First‑time Global Selling registration only — Only sellers creating a brand‑new account for a foreign Amazon marketplace qualify; existing sellers in those marketplaces remain subject to the regular fee.
• Region‑specific eligibility — The waiver is offered to businesses located in certain countries or territories, with separate eligibility pages for each geographic group.
• Multiple marketplaces covered — Qualified sellers may list products in several Amazon stores under the same promotion, allowing simultaneous entry into multiple regions.
• Professional plan requirement — The discount applies solely to the monthly Professional plan fee; all other charges such as referral, fulfillment, and advertising fees continue as usual.
• Compliance still mandatory — Sellers must still satisfy local tax, product safety, and Amazon policy requirements for each target marketplace, even while the subscription fee is waived.

How the Fee Waiver Works

1. Eligibility verification — Sellers log into the Global Selling portal, select their business location, and are presented with a list of qualifying marketplaces; for example, a seller based in Kenya sees eligibility for the United Kingdom and Germany stores.
2. Standard onboarding flow — The registration follows the usual steps: business information, identity verification, and bank account setup; the only difference is that the system flags the account for a fee exemption.