Overview

Amazon Vine is a product review program that connects sellers and vendors with a trusted group of reviewers known as Vine Voices. By enrolling products in Vine, sellers provide free units in exchange for honest, unbiased reviews posted on their product detail pages. Understanding the program's terms and conditions is essential for any seller considering Vine enrollment, as it governs fees, shipping obligations, review policies, and important limitations on seller conduct.

Key Points / What Sellers Need to Know

• Vine is a paid enrollment program — Sellers pay a fee for each product enrolled. Amazon may change fees at any time on a prospective basis, and fees are exclusive of applicable taxes.
• Reviews are independent and unbiased — Vine Voices are under no obligation to leave positive reviews. Amazon makes no guarantees about the number or nature of reviews you will receive.
• Sellers cannot influence reviewers — Contacting Vine Voices or attempting to influence their reviews is strictly prohibited. If a reviewer contacts you for reasons other than standard customer support, you must decline further communication and notify Amazon.
• Enrolled products are not returned — Amazon will not return Vine units to sellers. Products that are not distributed to reviewers within 90 days of receipt may be destroyed.
• Amazon can reject or remove products — Amazon reserves the right to reject any enrolled product at any time and for any reason, and sellers can request removal of products from the program.
• Terms can change without individual notice — Amazon may update the Vine agreement, help pages, and guidelines at its discretion. Continued participation after changes constitutes acceptance.

How Enrollment Works

To enroll a product in Amazon Vine, sellers use an online enrollment tool available through Seller Central or Vendor Central. During enrollment, sellers provide all required product information and receive the applicable fee for that enrollment. Amazon maintains a list of ineligible products that cannot be enrolled, and any product submitted is subject to Amazon's approval. Products that are not rejected become enrolled products and will be made available to Vine Voices for review. Sellers must maintain an active account and keep all required information — including email and billing details — accurate and current throughout their participation.