Overview

Amazon is urging sellers to overhaul their A+ Content before the surge of traffic expected in the first quarter of 2026. The marketplace highlights that refreshed images, updated comparison charts, new video modules, and a current Brand Story can lift conversion rates during a period when shoppers shift from holiday gifting to fresh purchase intent. Sellers who treat enhanced brand content as a continuously optimized asset are positioned to capture a larger share of this high‑volume window.

Key Points

• Seasonal audit required — Replace holiday‑centric graphics and expired promotions with evergreen visuals at least two weeks before Q1 traffic peaks.
• Mobile‑first design — Optimize every image for screens under 6 inches; Amazon reports that more than 70 % of shoppers now browse on mobile devices.
• Video integration — Adding a 45‑second product demo or how‑to clip can increase engagement time by up to 30 % compared with static A+ modules.
• Comparison chart refresh — Update side‑by‑side spec tables whenever a new model launches or a feature changes, ensuring the most relevant attributes are highlighted.
• Brand Story overhaul — Revise the Brand Story section to reflect 2026 product launches and any repositioning, because this module appears on every ASIN in a seller’s catalog.

How A+ Content Refresh Works

1. Conduct a seasonal audit — Pull a list of all ASINs with active A+ modules, then scan each for holiday imagery, dated promotional copy, or expired offers. For example, a winter‑themed pillow set should be swapped for a neutral lifestyle photo that works year‑round.
2. Resize and retarget visuals for mobile — Re‑export each image at a minimum width of 1,200 px and test it on a smartphone emulator. A kitchen gadget that previously displayed a full‑width kitchen scene should be cropped to focus on the product’s handle, making it legible on a 5‑inch screen.
3. Add a short video module — Record a 50‑second demonstration that answers a top‑rated customer question, such as “How do I assemble the folding chair?” Upload the clip via the A+ Content manager and place it after the primary image carousel.