Overview

Amazon has refreshed the FBA Enrollment Opportunities tool in Seller Central, adding several data‑driven features that let sellers compare fulfillment costs without leaving the interface. The upgrade, rolled out in early February 2026, introduces automatic low‑price fee flags, an embedded revenue calculator, regional inbound placement cost estimates, and seasonal fee toggles. Sellers who rely on FBA to scale their European operations should review the new tool to avoid hidden costs and capture margin improvements.

Key Points

• Low‑price fee filter — Items priced under €11 are automatically highlighted as eligible for Amazon’s reduced FBA fee tier, removing manual calculations.
• Built‑in revenue calculator — Net margin, net proceeds and total cost are displayed side‑by‑side for the current fulfillment method versus FBA, consolidating data that previously required spreadsheets.
• Regional placement cost view — Estimated inbound placement fees for each European fulfillment region appear directly in the enrollment screen, helping sellers decide between single‑center and multi‑center shipments.
• Seasonal fee toggle — Holiday‑season and non‑holiday‑season fulfillment rates can be switched on the fly, giving a clear picture of cost spikes during Q4.
• Ancillary service fees displayed — Charges for labeling, poly‑bagging and other optional services are listed alongside core fees, delivering a full‑cost snapshot per SKU.

How the Updated FBA Enrollment Tool Works

1. Apply the low‑price filter — After opening the tool, select “Price < €11” to instantly see which SKUs qualify for the reduced fee tier; for example, a €9.99 kitchen gadget will appear with a green flag indicating eligibility.
2. Run the revenue comparison — Click “Calculate Revenue” to generate a table that shows current merchant‑fulfilled costs, projected FBA fees, ancillary service fees, net proceeds and resulting margin for each selected SKU; a €15.00 apparel item might reveal a margin increase from 12 % to 18 % after the calculation.
3. — Expand the “Placement Costs” accordion to view inbound fees for Germany, France, Italy and Spain; a seller shipping 200 units of a toy could see a €0.30 per‑unit placement charge for a single‑center strategy versus €0.45 per unit when using Amazon’s distributed network.