Overview

Amazon has refreshed the listing template used for the Dress product type, changing which attributes are mandatory and how they must be formatted. The update rolled out in early February 2026 and aims to boost search visibility and ensure shoppers receive uniform product details. Sellers with dress inventories need to adopt the new template immediately to stay compliant and maintain discoverability.

Key Points

• Template overhaul — The Dress template now requires additional fields and stricter formatting; for example, the color_map field must match Amazon’s predefined color list.
• Discoverability hinges on data accuracy — Precise attribute entries, such as a correctly mapped size (size_map = “M” for “Medium”), directly influence how often a dress appears in filtered searches.
• Uniform presentation improves conversion — Listings that follow the revised layout, including a standardized item_name length of 200 characters, tend to rank higher in browse‑tree results.
• Broad attribute scope — Updates affect categories ranging from pattern description to adult‑product flag, meaning sellers must audit multiple data points across each SKU.

How the Updated Dress Template Works

1. Download the latest template — Access the “Add Products via Upload” page in Seller Central and select the Dress category; the file will contain a new “Valid Values” tab that lists acceptable entries for fields like neck_style.
2. Populate core identifiers — Fill item_name with a concise title (e.g., “Mia Sleeveless Floral Maxi Dress”), set brand_name, assign a unique item_sku, and provide an external_product_id such as a UPC 123456789012.
3. Enter detailed product attributes — Specify pattern_type as “floral”, choose neck_style = “V‑neck”, and record outer_material_type = “polyester” with = “80% polyester, 20% spandex”.